A sports bar chain has stirred up some chatter with its special £13.95 ‘Burrow’s Burger’, introduced in honour of the late rugby legend Rob Burrow. The buzz? BOX, the bar chain, pledges to donate just 25p from each burger sold to the Motor Neurone Disease (MND) Association, a cause close to Rob and one he championed before his passing in June 2024.
While some folks on social media think 25p per burger isn’t enough, BOX argues that the impact is more significant than it seems. With locations across the UK, including Manchester and Birmingham, that small change adds up to a substantial donation over time, according to BOX’s marketing manager, Tom Meyers-Jones.
The idea for this donation began with the bar’s CEO, who once shared the field with Rob as part of the same team. Given that the business is rooted in Leeds, where both the CEO and Rob had deep ties, the initiative feels particularly meaningful for the local community. It’s not just about the donation; it’s about keeping Rob’s legacy alive and continuing support for a cause that mattered deeply to him.
The ‘Burrow’s Burger’ has become one of BOX’s best sellers—likely due to its mouth-watering allure of chicken and BBQ glaze, combined with a good cause. Opinions on social media remain divided: while some suggest increasing the donation to £1, others commend BOX for their continued support and promotional efforts to raise awareness.
One social media user summed it up perfectly: “It’s not just about the amount, but the awareness and continuity of support.” And that’s a sentiment many seem to share, defending the bar’s effort as more than just a financial contribution, but rather a core gesture of remembrance and solidarity.
So next time you’re near a BOX, why not treat yourself to a ‘Burrow’s Burger’? It’s a small taste of something delicious for you, and a significant benefit for a worthy cause. What do you think—does BOX’s initiative hit the mark or could they do more? Share your thoughts! 🍔💬