🎄✨ The John Lewis Christmas advert is back, and it’s a real tear-jerker this year! 🎧👨👦
This heartwarming ad focuses on a special father-son bond for the first time ever. Imagine a moody teen, headphones on, deciding to give his dad a trip down memory lane with a nostalgic ’90s vinyl record. 🎶💿 Alison Limerick’s classic “Where Love Lives” sets the scene, and Labrinth offers a fresh twist on the song, adding a beautiful layer to the tale.
Created by Saatchi & Saatchi, the ad captures the touching moment the dad finds an unexpected gift, marked with a smiley face, among the remnants of holiday wrapping. As he plays the vinyl, he’s transported to a lively ’90s club and cherishes precious memories of his son’s early years. It all culminates in a sweet, if slightly awkward, hug and laugh in their cosy living room.
Rosie Hanley from John Lewis shares that this campaign celebrates the unspoken magic of Christmas connections and heartfelt gifts. With music at its core, this year’s ad inspires thoughtful gifting and perhaps a nostalgic journey through old playlists. 🌟
Fan of great tunes? You can snag this special vinyl at Rough Trade, featuring both Limerick’s original and Labrinth’s new version. The best part? Every purchase will support the Building Happier Futures programme, aiding those who grew up in care. 💖
With this festive ad, John Lewis once again proves that a well-chosen gift can speak volumes, capturing the essence of giving and family. 🎁✨ Who else is excited to watch this iconic piece of British Christmas culture? #Christmas2025 #JohnLewisAdvert #WhereLoveLives