KFC has apologised after a social media post from one of its accounts was accused of mocking a Welsh woman’s stammer. The video, which featured popular TikTok influencer Jessie Yendle from Pontypridd, was viewed over four million times before it was taken down. Known for raising awareness about speech impediments, Jessie uses her stammer as a platform for positive change.
In the controversial clip, Jessie’s stammer transitions into a dance track showcasing KFC products. Sharing her thoughts on Good Morning Britain, Jessie expressed how the video “breaks my heart” and highlighted the unintentional harm caused by such content.
KFC was quick to respond, with their North Macedonia account reaching out directly to apologise and acknowledging that “mocking someone for their stammer is simply wrong.” The company emphasised that this behaviour is unacceptable and that everyone deserves respect. They are also in talks with STAMMA to ensure all voices are valued.
Jessie hopes this incident will be a wake-up call for brands worldwide, urging them to consider the real impact of their actions. With similar occurrences from Borussia Dortmund and Ironman, it highlights the need for greater sensitivity and awareness around speech impediments.
KFC promises to ensure every visitor feels welcome and valued, and their North Macedonia franchise is working on improving training locally. Let’s stand together to celebrate our unique voices and stories.