🔵 Exciting news from Tesco! The familiar blue-and-white Value label is making a comeback after more than a decade to help you save even more. This iconic branding will take centre stage in a major marketing push aimed at maintaining affordable prices on top-name products.
For shoppers who missed it, the Value label was shelved in 2012 to lift the stigma around buying budget-friendly items. But as the price battle with Aldi heats up, it’s back, promising to keep thousands of branded items like Weetabix, Fairy Liquid, Heinz Beans, and PG Tips consistently affordable.
With the Value label’s return, Tesco is stepping up its Low Everyday Prices campaign by capping costs on 3,000 branded products. Imagine picking up a 320ml Fairy Original for just 90p or a 12-pack of Weetabix at £2! And that’s on top of the current Aldi Price Match and thousands of low Clubcard prices already slashing costs.
Tesco’s survey showed that 64% of shoppers have at least one brand they can’t give up, with favourites like Coca-Cola, Cadbury’s Hot Chocolate, and Branston Pickle topping the list. Now, you can enjoy these much-loved brands without worrying about breaking the bank.
Tesco’s commitment to ‘consistent great value’ is stronger than ever, ensuring your favourite branded items get a permanent spot in your shopping trolley. 🛒💙
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