🏉 Exciting News for Six Nations Fans! 🏉
Ever wondered how much ITV charges for those eye-catching adverts during the Six Nations? Let’s break it down!
✨ Pre-match Ads: These are the classic 30-second slots shown before the game kicks off, and they come with a hefty price tag due to the massive audience waiting for the match.
📺 Introducing In-play Ads: For the first time ever, you’ll see ads during live play! ITV has launched split-screen commercials that run alongside the action during scrums. Brands are paying a premium to grab your attention with these! Imagine seeing an ad while the game is live – definitely a new twist for rugby fans.
🔚 Post-match Ads: These air after the match, during highlights and analysis. Though they don’t interrupt the live game, they’re still valuable and targeted at viewers glued to their screens for the wrap-up.
💰 Costs: Standard 30-second ads during popular shows on ITV range from £10,000 to £35,000, but for big matches like the Six Nations, brands often pay much more. In-play ads, being a fresh addition, are expected to fetch even higher rates due to their visibility amidst live action. For brands like Samsung and Virgin Atlantic, the exposure is worth the investment!
📊 Estimated Valuation: For the upcoming France vs Ireland clash, a single mid-to-high-tier ad spot could range from £15,000–£40,000. Snagging both in-play slots plus pre and post-match spots might rack up a bill topping £50,000-£100,000!
🔍 Seeking Affordable Options? Smaller budgets can opt for regional or low-peak slots on ITV, but live Six Nations games are prime real estate in the advertising world.
If you’re buzzing for the Six Nations, keep an eye out for these innovative in-play ads this season, adding a fresh layer to your viewing experience! 🏆📣
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