**Festivalgoers Flock to Swansea Beach as ‘Tunes on the Bay’ Kicks Off: A Preview of Prices, Performances and Policies**
Swansea’s pioneering beach festival, ‘Tunes on the Bay,’ has officially opened its doors this weekend, ushering in a new era of seaside events for South Wales. Revellers from across the region gathered beneath brilliant May skies, eager to enjoy music from a star-studded line-up and the lively festival atmosphere at Swansea Beach.
This debut event, running through to Sunday, 4th May, is set to feature a variety of global and local acts. Noteworthy performers include chart-toppers McFly, British rock stalwarts Supergrass, pop favourites Scouting for Girls, acclaimed singer-songwriter Jake Bugg and the much-loved South Wales band Feeder. The eclectic mix is expected to draw significant crowds, particularly as it marks Swansea’s first attempt at staging such an ambitious musical showcase by the sea.
In anticipation of the event, organisers made clear that outside food and drink would not be permitted on site, a standard policy designed to ensure both security and the smooth operation of festival catering. For many, this has raised the perennial question: just how much will a pint – or, indeed, any refreshment – set you back while soaking up the festivities?
Our team on the ground has gathered the latest prices from the official festival bar, providing prospective visitors with a clear idea of what to expect. Standard lagers, such as Korey Lager at 4.8% ABV, are priced at £7.50 a pint. The same fee applies to popular options like Thatchers Cider and Jubel (4%). For those who fancy something different, low-alcohol and alternative options are well represented, with Lucky Saint (0.5%) available at £7.50 and Hooch Lemon, at 3.4%, costing £6 for a 440ml can.
Festival cocktail lovers can indulge in 200ml BE. Cocktails (8.4% ABV) for £8, or opt for classic spirit and mixer combinations, priced at £8 per single or £10 per double. Wines (red, white or rosé) come in cans for £7.50 apiece, while pre-mixed Au Vodka cans are also on offer. Cocktail shots are available for £5, and the ever-popular Jägerbomb comes in at £7.
Soft drinks are priced affordably, with energy drinks and canned soft drinks each costing £3. Bottled water is a welcome option, particularly for those hoping for a sunny few days by the sea, at £2 each. Festivalgoers wanting to be environmentally friendly are encouraged to purchase the reusable cups offered onsite, although it’s worth noting these come at a non-refundable £2 charge.
As expected, food vendors are also present, ensuring no one goes hungry amid the music and festivities. The range of food available has not yet been detailed by organisers, though the variety at similar festivals usually encompasses everything from classic street food to vegetarian and vegan-friendly options.
The event itself boasts two main stages, with Friday evening’s headline acts on the main stage including McFly from 9.30pm to 11pm, preceded by Scouting For Girls (8pm–9pm) and Symphonic Ibiza Beach Orchestra (6.30pm–7.30pm). The second stage features the Queen Experience from 8.30pm to 9.30pm, following a set by Tickled Pink at 7pm. Further line-up highlights across Saturday and Sunday are available via the event’s official programme.
Despite some criticism of drink prices at live events more generally, many festivalgoers seem happy to pay the premium for the unique opportunity to enjoy major acts by the sea. As with all major festivals, these measures contribute to the operational and security costs crucial for ensuring safety and enjoyment for all.
In summary, ‘Tunes on the Bay’ is set to be an exciting new fixture in the city’s cultural calendar, bringing together music lovers for a weekend of memorable performances against the spectacular backdrop of Swansea Beach. For those planning to attend, being prepared for prices and policies will help ensure a smooth and enjoyable experience throughout the weekend festivities.