**Prominent Pembrokeshire Holiday Park Group Enters Administration as Buyer Sought**
Celtic Holiday Parks, a well-known provider of holiday accommodation in south Pembrokeshire, has entered administration, placing its future in question as administrators search for a new buyer. Established in 2003 by Huw Pendleton, the family-run business has operated notable sites including Noble Court Holiday Park in Narberth and Meadow House Holiday Park in Amroth. The company’s third site, Croft Country Park, also falls under the Celtic Holiday Parks brand.
Grant Thornton UK’s Alistair Wardell and Richard Lewis were officially appointed as joint administrators on 27 May 2025, with their remit covering the company’s two main operations. Later, on 23 June, their responsibilities expanded to include C, V and A Pendleton, the partnership behind Croft Country Park. Throughout this period, the business will continue operating across all three Pembrokeshire locations.
Despite the company’s financial difficulties, the administrators have reassured both holidaymakers and caravan owners that all existing bookings will be honoured unless guests are notified otherwise. Access for static caravan and lodge owners will remain unchanged, providing some certainty to those who use the parks as a regular retreat or own holiday homes on-site. Furthermore, the firm’s employees have also been retained to facilitate continued operations and a smooth transition should a new buyer emerge.
Celtic Holiday Parks has long been known for blending luxury with traditional holiday park experiences. Over the last twenty years, the company has invested approximately £6 million in the development and modernisation of its parks. Its impressive offering ranges from static caravans and stylish lodges to glamping pods, as well as spaces for touring caravans and campers. This comprehensive portfolio helped Celtic Holiday Parks become a celebrated name across the Welsh holiday sector, garnering numerous awards for luxury and customer experience.
Like many businesses in the tourism industry, Celtic Holiday Parks felt the impact of the Covid-19 pandemic. In 2020, the company secured a six-figure loan through the government’s coronavirus business interruption loan scheme, working with HSBC to stabilise its finances and invest for the future. The funding enabled the addition of 54 new holiday homes, aiming to meet increased demand for domestic tourism as restrictions were eased.
In recognition of his commitment and influence within the industry, managing director Huw Pendleton received accolades in 2022 for his “outstanding contribution to the UK tourism industry.” Under his leadership, Celtic Holiday Parks became not only a hallmark of Pembrokeshire’s holiday landscape but also a strong advocate for Welsh tourism nationally.
The administrators are now actively inviting prospective buyers to express their interest in acquiring the business and its assets. With the parks remaining open for business, the hope is that a new owner will secure the jobs of local staff and maintain the holiday tradition for countless returning guests.
The situation highlights ongoing uncertainty in an industry still recovering from pandemic-related challenges and adapting to changes in consumer travel habits. Nonetheless, the continued operation of the three sites, at least in the short term, brings some reassurance to both employees and loyal customers.
The fate of Celtic Holiday Parks will depend on the successful negotiation of a sale and the willingness of new investors to take on its legacy. In the meantime, guests can expect business as usual at the group’s Pembrokeshire parks, and a community of holidaymakers and employees alike will be watching closely for news on the parks’ future.