**’Glittering Gem’: Shell Island Named Wales’ Number One Beach According to The Sunday Times**
A dazzling stretch of Welsh coastline has been crowned the nation’s finest by The Sunday Times, which has unveiled its much-anticipated annual list of the 50 Best Beaches across the UK. Eight Welsh beaches feature in the prestigious line-up, but it’s Shell Island—in Gwynedd—that has claimed top honours for 2025, drawing widespread admiration for its natural beauty and abundance of seashells.
The guide, now in its 17th year, holds significant sway amongst beachgoers and holidaymakers seeking the UK’s most captivating coastal havens. This year’s rankings were meticulously compiled by Chris Haslam, The Times and The Sunday Times’ Chief Travel Writer. Haslam personally visited and assessed a daunting total of 756 beaches across Britain and Northern Ireland during a month-long campervan journey, before whittling down the list and selecting Wales’ ultimate beach destination.
Shell Island, located on the North Cardigan Bay within Snowdonia National Park, caught Haslam’s eye for its mesmerising shoreline—where countless seashells shimmer in the sun. He described the beachcombing as “astonishing”, highlighting the presence of perfect scallops, fragile tusks, razors, unblemished turret shells, and the prized tiny cowries, all scattered across the sandy expanse.
From Shell Island’s unique vantage point, visitors are treated to striking panoramic views: Eryri (Snowdon) rises to the north, while the Llyn Peninsula stretches out to the west. Haslam remarked on the allure of the site, stating, “I knew Shell Island was a winner when I parked up beside the dunes… I could have spent a very happy week camping here.”
Commentators note that the site’s charms extend well beyond just its visual appeal. Shell Island’s renowned campsite draws in families and outdoor enthusiasts from across the country, especially during the warmer months. Many campers believe the island offers unparalleled experiences, from its affordable £13-per-night pitches to its welcoming and communal atmosphere. Activities such as fishing, crabbing, and boating are popular amongst both day visitors and those opting for longer stays, making it a hub for family adventures and nature lovers.
The selection process for The Sunday Times’ guide is rigorous, with each location evaluated against an 11-point checklist. Criteria include water quality, cleanliness, ease of access, parking facilities, presence of lifeguards, hygiene standards at restrooms and showers, and dog-friendliness. Shell Island excelled in these areas, reinforcing its appeal as an inclusive and well-maintained destination.
For those eager to explore further, Wales is well represented in the rankings. Alongside Shell Island, the guide spotlights Dunraven Bay in the Vale of Glamorgan, Three Cliffs Bay in Gower (Swansea), Saundersfoot and Whitesands in Pembrokeshire, Mwnt in Ceredigion, as well as Aberdaron and Traeth Llanddwyn in Gwynedd. These locations capture the diversity and splendour of the Welsh coastline, offering something for everyone, from dramatic cliffs to family-friendly sands.
The annual Best Beaches guide has become a trusted resource for planning British seaside getaways. Many regular visitors agree with Haslam’s assessment, citing Shell Island’s timeless sense of wonder and tranquillity. Its glittering sands and wealth of natural specimens provide a haven for beachcombers, campers, and anyone in search of a memorable outdoor escape.
As UK tourism continues to shine a spotlight on homegrown attractions, the recognition for Shell Island and its fellow Welsh beaches is a timely reminder of the remarkable beauty waiting to be discovered right here at home. Whether seeking wild coastal adventures or simple seaside relaxation, Wales’ top-ranked shorelines offer unforgettable experiences for all.