**Celebrity Duo Sam Thompson and Pete Wicks Go Head-to-Head in Sub Sandwich Showdown on London’s South Bank**
A slice of friendly rivalry took centre stage this week as reality television favourites Sam Thompson and Pete Wicks traded quips and culinary skills in an unusual competition that caught the eye of crowds on London’s South Bank. The fast-food chain Subway launched its first-ever “Great Sub Off,” inviting the celebrity pals and their teams to devise the ultimate sub sandwich, promising not only bragging rights but a taste sensation for those present.
The competition was no simple taste test. Thompson and Wicks, both well-known for their camaraderie and high jinks on screen, were each assigned a team of food-loving content creators to assist in their gastronomic pursuits. The event attracted food fans, influencers, and the public alike, all eager to see which sub would come out on top.
Sam Thompson, best known for his appearances on “Made in Chelsea,” was joined by Isaac, known online as Italian Bach for his comedic takes, and Nguyen (Gnoch Gnoch), a popular food influencer. Their collaborative effort produced “The Southwest Princess,” a fiery and inventive sandwich. Their creation piled high nacho chicken bites, pepperoni, three cheeses – American style, grated mozzarella, and cheddar – all generously drizzled with chipotle Southwest sauce and garlic and herb dressing. For extra crunch and kick, the sandwich included cucumber, red onions, jalapenos, sweetcorn, one solitary olive, crispy onions, and a dash of salt and pepper.
On the other side, Pete Wicks – famed for his stints on “The Only Way Is Essex” – assembled his own formidable team, partnering with viral chef Willy (What Willy Cook) and Sarel, a prominent presenter and content creator. Their sub, cheekily christened “Sandwich A Trois,” boasted a heavy helping of American-style and mozzarella cheeses, garlic oil, roasted red peppers, red onions, jalapenos, pickles, olives, a slather of lite mayonnaise, and a classic finish of salt and pepper.
Both teams first put their sandwich skills to the test at Subway’s headquarters, carefully crafting their recipes under the watchful eye of the brand’s experts. Once the initial challenge ended, the action moved to the bustling riverside, where the temporary pop-up stall drew a sizeable audience. Attendees were treated to samples of both creations, and the competitive spirit remained high as the public cast their votes for their favourite sub.
In addition to flavour, the two celebrity teams participated in a sequence of sub-themed competitions, sparking laughter and friendly banter. Events included a race to assemble a sub in record time, a challenge to slice the perfect six-inch sandwich, and even a quirky round of “Subway limbo” that kept spirits high amongst participants and fans alike.
When the tally was counted, it was Team Pete that triumphed, taking home the inaugural “Great Sub Off” trophy thanks in large part to their bold array of flavours and infectious teamwork. Wicks, delighted with the win, said: “I knew we had something special with the Sandwich A Trois – big flavours, big vibes, and that extra touch of chaos. Sam’s team gave it a real go, but we came to win – and there’s truly no better feeling than pulling it off while having a laugh.”
The event, as described by Kirstey Elston, Senior Director for Subway EMEA, was a huge success: “There was a fantastic turnout. Whether people came as die-hard Subway fans or just wanted a taste of something new, the excitement was palpable. Watching people queue, vote, and really engage with the subs – that’s what it’s all about for us.”
As the curtain falls on the playful but exhilarating sandwich showdown, fans are already wondering whether this will become a regular fixture on the food calendar. In the meantime, Subway is encouraging everyone to unleash their creativity by visiting their local branch to put their own spin on the two celebrity subs.
For more on the event and behind-the-scenes glimpses, Subway invites followers to join the debate across their social channels and share which team deserves their support. Whether it’s Team Sam with the spicy Southwest Princess or Team Pete with their triumphant Sandwich A Trois, the public’s appetite for fun, food, and a hint of friendly competition is showing no sign of waning.