**LEGO Announces Move to Larger Cardiff Store with New Interactive Experiences**
LEGO enthusiasts and families in Cardiff can look forward to an even bigger and better shopping experience as LEGO has revealed plans to relocate within the St David’s Shopping Centre. The renowned toy brand is transitioning to a more spacious unit later this summer, after nearly 15 years in its current location. This move signals a significant upgrade, bringing immersive features and family-friendly activities for fans of all ages.
Currently situated adjacent to prominent retailers such as EE, Swarovski, and Goldsmiths on the ground floor of St David’s, the LEGO store has long been a key attraction in the bustling mall. Instead of moving away, LEGO will simply shift to a larger space within the same complex. The new shop will be purpose-built to accommodate not just more products, but also enhanced experiences, including a giant ‘Pick a Brick Wall,’ towering LEGO models, and interactive zones for hands-on creativity.
One of the flagship draws at the new store will be the ‘Build a Minifigure Tower,’ which offers fans the chance to mix and match their own unique LEGO characters. Regular building challenges and special family events are also planned, aiming to foster a sense of community among local LEGO lovers. These upgrades arrive as part of LEGO’s broader investment in physical retail presence, which has seen the company steadily expanding its number of stores across the UK and Europe. With only 20 LEGO outlets in the UK, each addition stands as a testament to the brand’s enduring popularity.
Cardiff’s LEGO relocation is not happening in isolation; Manchester’s Arndale LEGO outlet will also be moving to a bigger site this summer, reflecting the company’s commitment to providing more immersive in-store experiences nationwide. The LEGO Group’s Vice President of Marketing, Shweta Munshi, stressed the importance of continually enhancing their shop environments. “We are delighted to share that we are relocating our LEGO Store Cardiff. This expansion will make it a premier destination for product launches, exclusive events, and an important community hub for LEGO fans and curious new builders alike,” she stated.
The response from the shopping centre itself has been equally enthusiastic. Helen Morgan, the Centre Director at St David’s Cardiff, commented on the buzz surrounding the upgrade: “The LEGO Store is always a favourite here. The relaunch in a bigger, more interactive space will undoubtedly be a highlight for our guests. We have seen high demand for innovative retail experiences, and we are pleased to deliver that to our visitors.”
This development is part of a wider evolution at St David’s Shopping Centre, which has seen several prominent changes in recent months. Swatch, the popular Swiss watchmaker, opened its doors last week in a unit previously occupied by Typo, while work continues apace on a substantial new two-storey JD Sports outpost, due to open in the Grand Arcade early next year.
In addition, shoppers and city centre visitors can look forward to the Cardiff debut of global fashion chain Mango and the highly anticipated arrival of beauty giant Sephora. These new brands are expected to further boost the variety and appeal of St David’s, reinforcing its status as the primary shopping destination in the Welsh capital.
For families seeking ways to entertain children during the school holidays, the expanded LEGO store promises to be a major draw. With educational play, creative workshops, and an ever-changing array of products, the new store is expected to attract both loyal followers and a new generation of fans.
The transformation of the St David’s shopping experience, bolstered by LEGo’s investment, suggests strong confidence in the return of high-street footfall and the enduring allure of interactive, in-person retail. As the Cardiff LEGO store prepares to reopen its doors later this summer, excitement is mounting among the city’s residents and visitors alike, keen to discover what playful innovations the new shop will unveil.