**Snoop Dogg Joins Forces with Swansea City to Unveil New Kit and Stir Social Media Rivalry**
Swansea City has taken the football world by surprise by enlisting the help of none other than American rap icon Snoop Dogg in the launch of their 2025/26 home kit. In an unexpected collaboration unveiled on social media, the club not only teased fans with a first look at the new strip but also cheekily jabbed at Wrexham AFC’s co-owner, the Hollywood actor Ryan Reynolds.
The buzz began on Saturday evening when Swansea posted an image of Snoop Dogg proudly sporting the soon-to-be-released Swans shirt. The post was published alongside a light-hearted exchange with Reynolds, whose club Wrexham has also been making headlines following their recent promotion to the Championship—the first time the north Wales side have featured in the division since 1982.
Earlier in the day, Reynolds had shared a photograph of himself donning Wrexham’s own new shirt, accompanied by his canine companion and a playful caption: “Been waiting a year for this to make its debut – and it did not disappoint.” In a nod to his followers, he clarified, “Dog not included,” a comment that would not go unanswered by Swansea.
Never ones to shy away from a bit of online banter, Swansea City swiftly fired back on X, formerly Twitter: “Dogg included @SnoopDogg. Nuthin’ But A Wales Thang, the Jacks are ready. We’re the Pride of Wales.” The post, referencing Snoop Dogg and one of his hit tracks, sent social media into a frenzy and injected a dose of humour into Welsh football’s online community.
Later that evening, Snoop Dogg himself appeared in a video message dedicated to Swansea City supporters. “Hail to Wales and to Swansea City. It’s your boy big Snoop Dogg. Coming to a hood near you. Oh yeah, these are the new jerseys,” he declared, further amplifying excitement around the kit’s revelation.
This marketing move has not only delighted Swansea’s fanbase but has also stirred speculation across the football world. Onlookers were quick to wonder whether the rapper’s involvement might signal a deeper connection to the club, perhaps even investment. While there is no confirmation of any future deals, Snoop Dogg’s history as a football enthusiast is well established. He has frequently been spotted wearing shirts from a variety of UK clubs—including Burnley, Norwich City, QPR, Liverpool, Manchester United, and even rivals Cardiff City.
The new Swansea strip itself appears to have evolved only modestly from last season’s design yet features several tasteful updates. Observers have noted a retro-inspired circular crest and monochrome checker detailing on the sleeves and collar—elements that lend the kit a distinctive look while remaining faithful to club tradition.
With local rivals Cardiff City relegated to League One, there is no derby match scheduled this season, leading some to speculate that Swansea’s playful online engagement with Wrexham may mark the beginning of a fresh Welsh rivalry. Regardless, the stylish rollout of the new kit has certainly given the Swans a moment in the spotlight ahead of the coming season.
Fans will not have to wait long for a glimpse of the updated kit on the field. Swansea are set to face Stevenage in Spain as part of their summer pre-season schedule, providing the first official opportunity for players to don Snoop Dogg-approved attire.
The official kit release date remains under wraps, but anticipation is undoubtedly mounting. With celebrity collaborations and witty online exchanges, Swansea City have managed to turn a simple kit launch into a topic of lively conversation right across the football landscape.
As the debate rumbles on, one thing is clear: in a year where football and pop culture continue to converge, Swansea have set a high bar for creativity—and perhaps even opened the door for more unexpected partnerships in the beautiful game.