**WhatsApp Users in the UK Urged to Stay Alert Amid New Wave of “Hi Mum” Scam**
Millions of users across the UK are being warned about a relentless WhatsApp scam that continues to extract thousands of pounds from unsuspecting victims. The widely-used messaging app, known for its convenience and end-to-end encryption, has unfortunately become fertile ground for cybercriminals employing increasingly cunning tactics to defraud people out of their hard-earned money.
The latest twist in this ongoing threat is the so-called “Hi Mum” scam, a scheme that preys on the trust and concern of family members. Authorities and fraud experts say this particular scam is enjoying worrying success rates—especially in recent months—by exploiting the emotional bonds between parents and children.
Typically, the scam begins with a message sent on WhatsApp, often opening with the words, “Hi mum” or “Hi dad.” What appears at first to be a harmless note from a loved one soon turns sinister, as the sender claims to have lost their phone or encountered an emergency, urgently requesting money for a replacement or to resolve a supposed crisis. According to recent reports from consumer groups and news outlets, people all over the country have been deceived into transferring substantial sums to accounts controlled by fraudsters.
Statistics released by Santander UK highlight the scale and evolving nature of the problem. The data indicates that scammers impersonating sons are responsible for the highest number of successful cons, followed by those pretending to be daughters and, less commonly, parents themselves. While most attempts at deception are cast aside by savvy users, a significant number still fall victim every week, lured by the seemingly genuine pleas for help.
In light of this, leading anti-fraud organisation Action Fraud has issued a renewed warning, urging the public to take steps to protect themselves. In an online alert, the agency cautioned, “Remain vigilant against messages from people purporting to be friends or family members who ask for immediate financial assistance. If in doubt, speak to the individual directly—using a method other than WhatsApp—to verify their identity before transferring any money.”
The advice comes at a time when the tactics used by online fraudsters are becoming more convincing. Many utilise information gleaned from social media or online profiles to make their impersonation appear authentic, thus increasing the likelihood that their targets will respond instinctively rather than with caution.
Action Fraud recommends that recipients of suspicious or unsolicited messages should immediately block the sender and report the incident through WhatsApp’s in-app functions. Users can do this by pressing and holding the questionable message, selecting ‘Report’ and following the on-screen steps. Victims who have handed over money as a result of such a scam are urged to contact the authorities via the Action Fraud website.
Experts also stress the necessity of keeping lines of communication open within families about online security. Discussing these scams with relatives—particularly those less familiar with digital technology—can greatly reduce the risk of falling for a con. Regular conversations about potential threats ensure that everyone is prepared should they receive a sudden and urgent request for money.
In a broader context, the persistence of the “Hi Mum” scam serves as a reminder to remain sceptical of unexpected messages, regardless of the platform. Scammers are continually adapting their methods in response to increased public awareness, making vigilance vital for all.
As digital communication becomes ever more central to daily life, consumer safety advocates emphasise that a moment spent double-checking a request could prevent significant financial and emotional distress. For now, the message is clear: verify before you act, and never be afraid to question or confirm even the most innocent-seeming text.