**Swansea City Unveil Bold New Away Kit for the 2025/26 Campaign**
Swansea City AFC have officially rolled out their eye-catching away kit for the forthcoming 2025/26 football season, unveiling the design to much anticipation among the Jack Army faithful. The launch marks a renewed focus on both tradition and sustainability, as the club seeks to blend elements of its storied past with an eye firmly fixed on the future.
Taking centre stage in this year’s release is a striking “fig-dominated jacquard” pattern. This deep, rich base colour is enhanced by green piping snugly running under the arms, while the kit is finished with subtle flourishes of light pink and green. These design features offer a visually unique look that stands out amongst the usual swathes of kits seen in the Championship, and positions Swansea City as one of the more adventurous clubs in the division in terms of style.
Perhaps most notably, the new away strip includes a retro-inspired Swansea badge. This crest harkens back to designs featured on matchday programmes from the 1960s, echoing the heritage that many long-standing supporters fondly recall. The badge’s inclusion is also a nod to the versions which adorned the club’s kits throughout the 1970s and 80s, providing a satisfying blend of nostalgia and modern flair.
As with their recently revealed home kit, which made headlines following its flashy reveal by hip-hop icon Snoop Dogg, the club continues its partnership with coffee company Reviva, whose logo takes pride of place on the front of the shirts as principal sponsor. This ongoing relationship signals Swansea City’s intent to remain commercially competitive, leveraging partnerships that reflect the club’s values and growing profile.
To mark the launch of the new kit, a stylish photoshoot was orchestrated at Swansea’s historic Brangwyn Hall. The venue is steeped in local sporting significance and was particularly fitting, having previously hosted civic occasions celebrating the club’s most memorable achievements, such as the 1981 promotion under the legendary John Toshack and the euphoric League Cup win in 2013. The choice of location ties the new kit to the club’s proudest moments, underscoring a sense of continuity and ambition.
Supporters will not have to wait long to catch a first glimpse of the new strip in competitive action. The away kit is set to debut this Saturday during a pre-season friendly against Exeter City. For those eager to get their hands on the latest gear, the club’s online shop is already accepting orders, with brick-and-mortar sales set to commence at the club store from 10am on Friday.
Goalkeeper kits for the upcoming season have also been given a fresh look. This season’s options include a full yellow ensemble – top, shorts, and socks – emblazoned with the Swans badge and Joma logo in black. For those preferring a more vibrant colour scheme, the alternative option comes in a dramatic blend of “pink azalea and magenta,” lending goalkeepers a distinct presence on the pitch.
In line with global trends towards eco-friendliness, Swansea City are proud to confirm that all new kits are constructed entirely from recycled polyester. This conscious effort is part of a campaign to minimise plastic waste and reduce marine pollution, aligning with the club’s own broader sustainability goals. Club officials note that this initiative is a direct reflection of Swansea’s ongoing commitment to environmental responsibility, both on and off the field.
As anticipation builds for the new season, fans can look forward to seeing their team compete in kits that merge a forward-thinking ethos with an unmistakable sense of identity. The freshness of the new kit reflects the optimism around the Liberty Stadium, as the Swans embark on another chapter in their rich footballing history.