**Allianz Joins Women’s Rugby World Cup 2025 as Official Supporter**
In a major development for women’s sport, global insurance giant Allianz has been announced as the Official Supporter of the Women’s Rugby World Cup 2025, which promises to be the most ambitious and widely attended edition of the tournament yet. The 16-nation event, taking place across eight cities in England, will culminate with the championship match held at the newly christened Allianz Stadium on 27 September 2025—a venue set to bear the company’s name as part of this unprecedented partnership.
World Rugby, the sport’s international governing body, revealed the collaboration earlier today, underlining Allianz’s significant investment in both the tournament and the wider growth of the women’s game. Observers note that the partnership marks a historic first for the Women’s Rugby World Cup, not only in naming rights but also in its focus on fan engagement and grassroots development.
The tournament itself will open on 22 August, with teams from around the globe vying for the coveted title. This year’s edition is especially anticipated, as it signals a new era in women’s rugby, spotlighting the sport’s increasing commercial relevance and sky-high spectator interest. The final’s staging at Allianz Stadium underscores both the scale and ambition of the competition, and the organisers hope it will set new attendance records for women’s rugby worldwide.
Allianz’s involvement with rugby is far from new. The company has been a benefactor to the sport at various levels, from supporting England’s men’s and women’s national teams to investing in youth programmes through the Allianz Future Fund. In addition, its previous partnerships with Premiership Women’s Rugby and the national team, the Red Roses, have further established its credentials as a champion for women’s sport.
As part of its commitment to bringing fans along on the tournament journey, Allianz, together with World Rugby and global engagement specialists Stepathlon, is rolling out a novel initiative called ‘The Road to Allianz Stadium’. This programme will rally supporters around an interactive challenge, encouraging participants to collectively complete a virtual journey from Sunderland’s Stadium of Light—host of the tournament opener—to London’s Allianz Stadium, where the final will be played. The aim is to foster a sense of unity and excitement, while promoting health and activity in the community.
Anticipation around the tournament is reflected in ticket sales, which, as of July 2025, have already surpassed 330,000—a figure more than double that of the previous Women’s Rugby World Cup held in New Zealand in 2021, which drew 150,000 across all matches. Organisers believe the final could see the highest-ever attendance for a women’s rugby fixture, potentially eclipsing the record set during the Paris 2024 Olympic Games at Stade de France, where 66,000 supporters watched the action.
Sarah Massey, Managing Director for the Women’s Rugby World Cup 2025, welcomed Allianz’s expanded role, commenting, “Allianz have shown a steadfast commitment to using sport as a tool for positive change, which aligns perfectly with the vision for this tournament. Their involvement will help us make history and inspire future generations of players and supporters.”
Colm Holmes, CEO of Allianz UK, expressed his enthusiasm for the new partnership, calling it “the natural progression of our long-standing engagement with the sport.” Holmes remarked, “This sponsorship is tremendously exciting, not only for us as a company but for fans of women’s rugby everywhere. With ticket sales breaking new ground, we are set for a competition that will captivate both existing and new audiences.”
Fans keen to be part of this historic celebration still have the opportunity to secure tickets, with sales ongoing at the official Rugby World Cup ticketing website. With the countdown to kick-off well underway, the stage appears set for a landmark event in women’s sporting history, powered by a growing wave of commercial and supporter interest.