🏃♂️ From the track to our screens, Steve Cram is a name that many associate with British athletics greatness. As we eagerly anticipate his commentary at the upcoming World Athletics Championships in Tokyo, let’s delve into the life behind the legend.

Cram’s journey has seen its fair share of peaks and valleys. Remembered for a stellar middle-distance running career, the Olympic silver medallist transitioned into coaching and broadcasting after his retirement. However, it was a family tragedy that deeply marked his life. In 2001, Steve’s younger brother, Kevin, tragically died after a freak accident during a run in Cardiff. The heartbreaking incident, compounded by a lengthy delay in identifying Kevin, prompted Steve to collaborate with Reebok to create the CramAlert ID wristband, designed to help identify individuals swiftly in emergencies.
While many know Cram in the public arena, away from the spotlight, he found a companion in Allison Curbishley. An accomplished athlete herself, Curbishley shone in the 400m events at the Olympics and Commonwealth Games before a knee injury ended her competitive career in 2003. Since then, the couple has been based in Northumberland, sharing their passion for sports on the BBC and beyond.

Cram’s tale and his public partnership with Allison are testimony to resilience and shared passion, reflecting their combined legacy in athletics and media. Catch him in action as he delivers all the action straight from Tokyo! 🏅📺
#SteveCram #AllisonCurbishley #WorldAthleticsChampionships #BBC #AthleticsLegends
