Young students launch creative campaign to promote healthy eating among peers by revamping Tesco’s produce section

🍎πŸ₯¦ Kids Get Creative with Fruit & Veg Names to Tempt Their Mates! πŸ“πŸ₯’
Cardiff News Online Article Image

Cardiff Latest News
Turns out, getting kids to munch on their greens might just take a sprinkle of imagination! A whopping 82% of primary school kids say they’re more likely to try fruit and veg if it’s endorsed by their pals. And why not when apples become “Crunchy Munchies” and broccoli turns into “Juicy Green Trees”?
Traffic Updates

Inspired by children’s vivid imaginations, Tesco is letting young “mini-merchandisers” from across the UK have a go at renaming their fruit and veg. The aim? To inspire more children to try healthy options with playful, engaging names dreamt up by kids aged 4-8.

As part of the exciting second year of the Fruit and Veg for Schools programme, funded in partnership with the British Nutrition Foundation, over 550 schools will reap the benefits of this tasty project. In the first year alone, over 10 million portions of fruit and veg reached about 140,000 pupils – and that’s not even counting the smiles and improved health habits!

In schools, kids came up with names like “Happy Cactus” for pineapple and “Unicorn Horns” for baby corn, proving creativity can spark healthier choices. Plus, these imaginative labels will appear in Tesco stores, bringing the fun to life beyond the classroom.

Research shows that parents often struggle (and spend about 12 minutes) persuading their kids to eat their greens. But with names like “Cute-cumbers” and “Tiny Trees”, who can resist? It’s time to see if a little “pear pressure” can work wonders.

πŸŽ‰ Hats off to these young innovators for leading the way towards fun, healthy eating habits. Let us know if your little ones would try “Dark Stormy Clouds” over plain old blackberries! πŸ‡πŸŒŸ

#HealthyEating #Tesco #Kidscules #FruitAndVegNames #ImaginativeEating #SchoolProject