Asda’s stepping up the game with a tech-savvy twist! 🚀 After a successful trial in Manchester, they’re rolling out electronic shelf edge labels (ESLs) in 250 of their biggest and busiest Express stores. That’s right—no more manual price changing! With over 700,000 ESLs on the way, Asda is taking convenience to a whole new level. 👏


But it’s not just about prices. These nifty labels will also display allergen info through handy QR codes, along with the cost, weight, and unit price of products. Talk about making shopping smarter and safer! 🛒📱

And guess what? Asda’s not stopping there. They’re planning to open up to 20 new Express stores before the year’s out, starting right in Castleford next week. Every new store’s going to boast this cutting-edge tech from day one. 🌟
Joseph Sutton, the big boss for Asda Express, foodservice, and fuel, shared his excitement: “We’re investing in our stores, and this tech rollout is just the beginning. By streamlining in-store operations, our team can focus on what they do best—serving you! We’re thrilled to keep this momentum going and bring Asda’s trusted value to even more UK communities.”
So, whether you’re a tech enthusiast or just love a seamless shopping experience, keep an eye out for an Asda Express near you—it’s all about making your shopping smarter! 🏪✨