**Aldi Unveils Summer Scheme to Help Families With Holiday Costs**
With the summer holidays fast approaching, many families across the UK are starting to feel the financial pressure of keeping children entertained and well-fed during the six-week break. In response, supermarket giant Aldi has announced the launch of a new initiative aimed at easing these seasonal strains for parents and caretakers.
The “Summer Support Scheme” from Aldi will see £50 vouchers distributed daily to families throughout July and August, giving receivers the flexibility to purchase any items from Aldi stores. Whether shoppers need to top up on nutritious snacks, replenish cupboard staples, or pick out toys and garden activities from Aldi’s popular Specialbuy section, the vouchers are designed to support a diverse range of summer holiday needs.
To qualify for a chance to receive one of these vouchers, families simply need to submit their name and email address to the dedicated application email address, SummerSupportScheme@aldi.co.uk. Each day throughout the two-month holiday period, a lucky family will be chosen at random to receive the £50 voucher, which can be redeemed in any Aldi store nationwide.
Julie Ashfield, a senior representative from Aldi, acknowledged the significant challenges that the school holidays can pose for parents, especially with food and activity costs mounting during the break. Ashfield stated, “The school holidays can put extra pressure on finances, especially when it comes to keeping children fed, entertained and active during the six-week break.” She emphasised Aldi’s ongoing commitment to affordability and quality, adding, “As the UK’s cheapest supermarket, we don’t believe in paying a premium for healthy, quality food and we’ll always do what we can to support parents in making their money go further.”
This isn’t the first time Aldi has launched schemes focused on supporting families. Earlier this year, the supermarket chain unveiled its Mamia New Parent Fund, which awarded £100 vouchers every week for a year to help new parents manage the additional costs that come with welcoming a baby.
Alongside this new summer programme, Aldi also announced it is stepping up recruitment efforts. The supermarket is seeking to fill 1,000 new store positions as it continues its expansion, with plans to open more locations across the country during 2025. The available roles include store assistants, cleaners, apprenticeships, and management posts. Notably, Aldi has built a reputation for offering competitive pay and benefits, with store assistants earning a minimum hourly rate of £12.75, rising to £13.66 with length of service. The company says it remains the only major UK supermarket to provide paid breaks for all store colleagues.
On the recruitment front, Aldi’s Recruitment Director, Kelly Stokes, commented: “As we expand into new communities, we’re excited to bring even more people into the Aldi family. We’re proud to offer not only the best pay and benefits, but also a positive working environment and real opportunities for progression.”
Industry analysts have noted that supermarket support schemes such as Aldi’s could prove invaluable to families this summer, particularly amidst rising living costs and ongoing uncertainty in the wider economy. As holidays represent a time of increased spending on both essentials and leisure, initiatives like these may offer meaningful respite for many.
For those interested in learning more or wishing to apply, all application details and full terms and conditions for the Summer Support Scheme are available on Aldi’s website. As families across Wales and the UK gear up for the summer months, Aldi’s latest effort underlines a wider trend among retailers to support both their customers and employees in tangible ways.
While the effectiveness of schemes like Aldi’s will depend on uptake and distribution, they undeniably put a spotlight on the challenges faced by families during lengthy school holiday periods. It remains to be seen whether other supermarket chains will follow Aldi’s lead in the weeks ahead.