**Aldi Pays Playful Homage to Oasis Reunion with Mancunian-Inspired Store Makeover**
The anticipation for Oasis’ eagerly awaited reunion has prompted supermarket giant Aldi to join in the celebrations, with a distinctive tribute to Manchester’s musical royalty. Shoppers in Prestwich were recently greeted with a surprise when the Aldi branch on Bury New Road unveiled a rebrand, replacing its familiar sign with one that reads ‘Aldeh’—a tongue-in-cheek nod to the classic Mancunian pronunciation of the retailer’s name.
Located a short distance from Heaton Park, where Oasis are set to reconvene for an electrifying string of comeback performances, the rebranded store has quickly captured the attention of devoted fans and residents alike. The tribute comes as the city gears up to welcome the return of the Gallagher brothers, who are poised to take to the stage in what promises to be a monumental musical event for Manchester.
Social media users were among the first to spot the change, with several posting excitedly about the rebrand. “Just on my way to do my weekly shop and what do I see? ‘Aldeh’! It’s absolutely brilliant,” one enthusiast proclaimed online. The playful gesture has drawn crowds eager to photograph the store’s unique signage, with some Oasis devotees reportedly queuing outside the shop decked out in retro 1990s attire—bucket hats and all.
Aldi’s light-hearted move is more than just a marketing stunt; it serves as a recognition of Manchester’s vibrant musical legacy and the lasting influence of Oasis within British culture. Julie Ashfield, Aldi UK’s Chief Commercial Officer, elaborated on the brand’s motivations: “Manchester is a vibrant city with a rich musical history, and with the Oasis reunion, we wanted to mark the occasion. By temporarily renaming our Bury New Road store to ‘Aldeh,’ we’re celebrating both the local dialect and the legendary band that has brought so much joy to fans worldwide.”
With Oasis poised to ignite Heaton Park with a series of performances between 11th and 20th July, locals see Aldi’s rebrand as the perfect precursor to the festivities. The supermarket, less than a mile from the concert venue, is expected to attract both gig-goers and curious shoppers looking to soak up some of the pre-concert atmosphere.
Not content with simply changing the sign, Aldi has also unveiled a range of limited-edition merchandise to mark the occasion. The new ‘Aldimania Bucket Hats’ (retailing at £4.99) tap into the spirit of 1990s Britpop fashion and will be available in stores nationwide from 3rd July, while stocks last. The retailer’s cheeky campaign is clearly capturing the imagination of both superfans and casual shoppers, blending humour and nostalgia in equal measure.
This collaboration between a national supermarket chain and one of the UK’s most iconic bands underlines the enduring affection for Oasis within Manchester and beyond. The city’s music scene, which has produced countless world-famous acts, continues to be a source of civic pride and commercial ingenuity.
For many, the return of Oasis represents not just a reunion of two brothers, but the rekindling of a distinctly Mancunian spirit. By embracing local dialect and popular culture, Aldi has successfully woven itself into the anecdotal tapestry of Manchester life, at least for the duration of the concerts.
As the city counts down the days to Oasis’ homecoming, the playful ‘Aldeh’ tribute is serving as both a landmark and a talking point—a reminder that music, language and identity remain intrinsically linked in the heart of Greater Manchester. With both the gigs and Aldi’s homage set to draw in crowds, Manchester prepares to celebrate a summer of song, nostalgia and community spirit.