**Roman Originals’ Dreamy Maxi Dress Sees Shoppers Praised for Slimming Look**
As Britain continues to enjoy balmy summer temperatures, the hunt for the perfect seasonal frock is well under way. While major high street retailers like New Look and H&M still charm shoppers with their latest offerings, it’s a light blue floral maxi dress from Roman Originals that has truly created a buzz online and in stores.
The dress in question, currently priced at £43.20 after discount (down from £48 with the code HEAT), is swiftly becoming a customer favourite. Its combination of comfort, style, and versatility appears to be striking all the right notes for those seeking an outfit to carry them through everything from wedding celebrations to laid-back garden lunches or even an impromptu picnic in the park. It’s little wonder that several sizes are already selling out fast.
Fashion-wise, the Roman Originals maxi boasts considered design details: short sleeves offer a touch of shoulder coverage without stifling in the heat, while a gently shirred waist cinches in for a flattering silhouette. The addition of a tassel tie and subtle slit in the skirt promises both style and practicality, creating a relaxed, airy structure ideal for warm weather.
Styling possibilities seem virtually limitless—many who have snapped up the dress suggest pairing it with metallic heels and statement jewellery for special occasions, or keeping things casual with a pair of ballet flats and oversized sunglasses for more informal gatherings. The dress’ adaptability is part of its wide appeal, bridging the gap between everyday comfort and event-ready elegance.
As stocks dwindle, those missing out on their chosen size are being nudged towards similar alternatives. High street retailer Phase Eight, for example, offers its own take on the floral maxi, featuring longer sleeves and a slightly higher price point (£109, reduced from £189). Other brands have also noticed the trend towards floral-inspired summer wear: Joe Browns, for instance, has launched a knee-length floral number (£48) in both petite and regular fits, designed to further accentuate the waistline, complete with a flattering V-neck.
Feedback on the Roman Originals dress has been overwhelmingly positive, with multiple glowing reviews highlighting both comfort and appearance. One satisfied customer said: “It’s a lovely colour, and the material keeps you cool in this hot weather.” Another celebrated its inclusive sizing and the confidence boost that came with it: “I love this dress. It fits my size 16, hangs nicely, and looks good with my trainers.” Others echoed similar sentiments, noting how the dress “flows and gives me a nicer shape”. Notably, one wearer was told she looked like she had “lost some weight”—a compliment that epitomises the dress’s flattering appeal for many.
Of course, not every review has been wholly complimentary. At least one shopper was disappointed with the cut, explaining that the dress “was far too long” for her frame. Yet, for every quibble over fit, there appeared to be twice as many praises for its “wonderful” fit and “perfect” length—the latter cited by a customer standing at 5’7″.
For those still on the lookout for alternative styles, other retailers are stepping into the gap. Boden’s Sofia Trim Jersey Midi Dress is now listing in seven unique styles, ranging from £49 to £99 and currently available with an extra 15% off at checkout using code W7CX. Meanwhile, Joanie continues to delight pattern-lovers with its Colleen Botanical Floral Print Midi Dress, now priced at £85.
It’s clear that as British summer social calendars fill up, the appetite for flattering, versatile dresses shows no sign of abating. Whether styled up for a wedding or kept low-key for a beach stroll, the light blue Roman Originals number remains a shining example of affordable everyday elegance that resonates with shoppers up and down the country.