**Parents in Wales Cautioned Over Dangerous Counterfeit Labubu Toys**
A new toy craze sweeping social media has prompted an urgent safety alert for parents across Wales, as authorities in Neath Port Talbot seize counterfeit versions of the sought-after ‘Labubu’ toys. This warning follows mounting concerns about the safety of these knock-off items and highlights the growing risks associated with the illegal trade of popular collectables.
Labubu figures, designed by artist Kasing Lung and distributed internationally by Chinese retail giant Pop Mart, have become an unexpected cultural phenomenon. The toys, which feature whimsical monster designs inspired by Nordic folklore—complete with pointed ears, fang-like teeth and fuzzy bodies—have gone viral, especially on TikTok. Originally retailing for just over £30, some are now fetching hundreds, or even thousands, of pounds in the secondary market as the demand surges amongst collectors and fans.
However, the popularity of these figurines has also attracted unscrupulous traders looking to capitalise. Neath Port Talbot Council’s Trading Standards officers have recently conducted a seizure of suspected counterfeit Labubu toys from a local shop, following reports that some versions may pose serious dangers to children. Chief among these concerns are the possibilities that fakes could contain hazardous chemicals or present choking risks due to the use of inferior, non-compliant materials.
The council is now investigating these confiscated items to determine the full extent of their safety failings. Parents and gift-buyers are being strongly urged to carefully inspect toys before purchasing—particularly for safety markings like the CE or UKCA symbol, which denote compliance with UK and EU toy safety regulations. Experts point out that misspellings, confusing packaging, or poor-quality materials on toys are often telltale signs they are counterfeits.
Labubu collectables have developed a devoted following online, with their ‘mystery box’ format—where buyers do not know which character they will receive—proving particularly popular. Social media influencers, including former Love Island contestant Olivia Attwood, have helped stoke the craze. As a result, stories of shoppers queuing for hours or even scuffling in toy shops have become increasingly common across the country.
Yet with that enthusiasm has come the proliferation of counterfeits sometimes referred to as ‘Lafufu’. These fakes are typically distinguishable by their exaggerated features, inferior fur, and shoddy workmanship. Crucially, their lack of proper testing means they could be imbued with flaming safety issues not immediately apparent at first glance—a growing concern as more parents look to buy the in-demand figures online or from unofficial sellers.
Cllr Cen Phillips, who holds the nature, tourism and wellbeing portfolio at Neath Port Talbot Council, has reiterated the need for vigilance, particularly at a time when children’s safety is paramount. “The discovery of suspected counterfeit toys in our area shows just how vital it is for consumers to be alert,” he said. “Counterfeit toys can expose children to chemical hazards, and the presence of small parts increases the risk of choking.”
In response, the council’s Trading Standards team has issued comprehensive advice for shoppers: always verify the seller’s reputation, carefully check packaging and labelling for age warnings and safety certifications, and be wary of prices that seem suspiciously low. Should anyone suspect a toy is unsafe or counterfeit, they are encouraged to contact Citizens Advice Consumer Service or reach out directly to the council’s Trading Standards team.
The situation continues to evolve as trading standards complete their assessment of the seized goods in Neath Port Talbot. Meanwhile, the episode offers a cautionary tale for parents: while collecting the latest must-have toy can be a thrilling experience, it is vital not to overlook critical safety checks. As the counterfeit market adapts to consumer fads with increasing sophistication, ongoing vigilance remains the best way to ensure that playtime does not come at too high a cost.