Did you know there’s a secret to keeping your clothes looking fresh and new? UK scientists have found just the washing machine cycle you need!
In an eye-opening study, researchers teamed up with Procter & Gamble to explore how different wash cycles affect our garments. The surprise winner? A cold, 30-minute wash! This setting helps preserve colour vibrancy and reduces dreaded dye bleed, all while safeguarding your clothes from the wear and tear of microfibre shedding.
The team rigorously tested dozens of t-shirts in various colours and materials. They discovered that the colder and shorter the wash, the less damage inflicted on clothing. In fact, compared to the traditional 40°C cycle lasting over an hour, this quick cold wash does wonders. It not only saves time but also keeps your wardrobe in top-notch condition.
Turns out, heat and long cycles are the culprits of fading, colour transfer, and fabric weakening. Regardless of whether the clothes are cotton or polyester blends, a higher temperature boosts fibre loss and dulls vibrancy. Even after several washes, the wear and tear continue—but the cold cycle offers a kinder alternative.
The findings came from research published in the journal Dyes and Pigments, backed by P&G, who are all about cold-water washing. Rest assured, the results were thoroughly reviewed to ensure they’re spot on.
Why not try this speedy cold cycle for yourself? Not only will it keep your clothes looking fresh and fabulous, but it’s also a step towards a more eco-friendly laundry routine. Happy washing! 🧺✨