**Battersea’s Senior Dogs Get the Celebration They Deserve as Mars Petcare Marks 90 Years of Innovation**
In an inspiring showcase of devotion to animals, Mars Petcare is commemorating 90 years in the pet care industry by hosting a special ‘paw-ty’ for some of Battersea Dogs & Cats Home’s oldest four-legged residents. The event, held this August in honour of ‘DOGust’—the widely recognised universal birthday for shelter dogs—spotlights the enduring bond between humans and their mature canine companions.
Mars, known for popular consumer brands like Maltesers and Galaxy as well as its expansive pet care portfolio, began its foray into pet nutrition back in 1935 when it acquired Chappell Brothers, the creators of the well-regarded Chappie dog food. Since those early days, the company has continually broadened its product offerings, introducing household names such as Pedigree, Whiskas, and Sheba. A major contributor to ongoing research and innovation, Mars is also responsible for founding the trailblazing Waltham Petcare Science Institute, widely respected for its scientific approach to animal welfare.
The anniversary celebration this year turned the spotlight on the resident canine ‘VIPs’ (Very Important Pooches) of Battersea. Among the furry guests of honour were Sue, a vivacious nine-year-old Jack Russell Terrier, and Gioia, a 10-year-old Maltese. The two senior dogs soaked up attention and treats as guests gathered to celebrate not only Mars’ longstanding commitment to animal care but also the unique affection and companionship that older pets offer.
The festivities carry a vital message. While puppies and kittens often attract the attention of prospective pet adopters, older dogs can be left behind. A recent Mars Global Pet Parent Study, surveying over 20,000 participants globally, found that a mere 16% of acquired pets are over one year old. Yet, British adults interviewed for new research indicated a strong appreciation for the positive traits of senior animals—50% associated them with loyalty, 41% said they were loving, and almost a third cited gentleness and trustworthiness.
Notably, the emotional connection between humans and their pets appears to deepen over time. Four fifths of UK adults who have experienced the loss of a pet say the bond only strengthened with age. Sixty-four per cent believe their pets understood them better as they matured, and nearly half would consider adopting an older animal in future, highlighting the overlooked joys of sharing one’s home with a senior pet.
Nick Foster, General Manager of Mars Pet Nutrition for the UK, Ireland, and Nordics, reflected on the significance of this milestone. “For 90 years, our core mission has been supporting the wellbeing of pets of all kinds. It’s only fitting to partner with Battersea—longstanding advocates for animals—to mark this occasion and celebrate the difference that older pets can make in people’s lives. Together, we’re striving to ensure pets of all ages find their forever families.”
The need for such advocacy remains pressing. Global data from Mars’ State of Pet Homelessness Project suggests nearly a third of cats and dogs remain without homes. In response, Mars continues to deepen partnerships with shelters like Battersea Dogs & Cats Home in a bid to end pet homelessness and raise awareness about senior animals in particular.
Jay McGuinness, Battersea’s Rehoming and Welfare Manager, spoke warmly about the contribution of mature animals, stating, “Senior dogs still have so much warmth and love to give. Our collaboration with Mars over the past 17 years has greatly enhanced our work—ensuring the pets in our care get the nutrition and support they need, while also helping to show the public just how rewarding it can be to adopt an older animal.”
Practical advice is key to helping senior pets thrive. Dr Tammie King, reputable animal behaviour scientist at the Waltham Petcare Science Institute, suggests simple but crucial adjustments: adapting nutrition as pets age, setting aside time for regular low-impact exercise, maintaining dental health, and nurturing mental stimulation with games and ongoing training. Above all, King notes, senior pets flourish with consistent care and attention.
Looking ahead, Mars and Battersea are championing wider change, including lobbying for pet-friendly provisions within the Renters Rights Bill to make pet ownership accessible to more people, particularly those in the private rental sector. Their collective efforts symbolise a broader commitment to ensuring every animal, regardless of age, enjoys a safe and loving home.
As Mars marks this notable anniversary, the message is clear: senior pets have vibrant lives left to live, and with the right support, their twilight years can be some of their happiest—an insight worth celebrating for pets and people alike.