Celebrity baker expands empire with the launch of new bakery in scenic Welsh countryside ‘where delicious treats and artisanal coffee steal the show’

🎉 Exciting News for Pastry Lovers in Wales! 🎉
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Bake Off star Benjamin Condé is at it again! He’s just opened his third St Hugo Bakery, bringing even more delicious French-inspired treats to Swansea’s Uplands area. Known for his stint in the quarter-finals of Bake Off: The Professionals, Benjamin has been tantalising taste buds in Wales from pop-ups in Cardiff to his first bakery in Llanelli.
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After serving a whopping 7,000 customers and selling a mountain of pain au chocolats in just three months, the Swansea crowd couldn’t get enough. And now, Swansea’s Uplands has its very own slice of heaven!

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The bright and cosy new bakery, located on Uplands Crescent, is already winning hearts with its autumnal menu—think pumpkin spice and pecan maple pain au chocolat. Customers are absolutely adoring the rich, buttery croissants and the delightful cinnamon buns. 🥐🍁

Benjamin’s passion for quality is evident, saying, “We’re always looking to improve, even though we make great food. It’s about evolving and bringing better choices to our patrons.”

The beautifully designed space oozes Scandi minimalism, giving a subtle stage for the food and coffee to shine. Picture exposed wood, charming furniture from the 60s and 70s, and a tastefully done interior—all ready for you to enjoy while savouring a bakery delight! ☕🪑

Swing by St Hugo Bakery any day of the week to explore this delicious escape and experience their luscious treats firsthand! 📍 Where the old Uplands Emporium stood, now a delightful sanctuary of flavour awaits.

Described as a “big building challenge,” it was worth every bit to create a space where community and high-quality eats come together. Cheers to another culinary gem in Wales! 🎉🧁