**Slim Chickens Sets Opening Date for New Swansea Restaurant on Wind Street**
The popular American fast-casual chain, Slim Chickens, has confirmed it will open a new branch in Swansea later this month, bringing a fresh taste of the southern United States to the heart of Wind Street. Scheduled for an official launch on Thursday, 26 June, the restaurant is already generating buzz amongst local residents, students and fans of fried chicken alike.
Slim Chickens, which has cultivated a loyal following in the US and across the UK for its buttermilk-marinated chicken tenders and signature dipping sauces, describes itself as offering ‘authentic Southern hospitality at its finest’. The Swansea location will join a growing list of UK outlets, with recent and upcoming openings in London’s Leicester Square, Wembley, Edgware Road, as well as other cities including Reading and Newcastle.
To celebrate its Swansea debut, the restaurant chain is preparing a host of exciting giveaways and promotions. The first 30 people through the doors on opening day will be treated to a complimentary portion of their much-lauded chicken tenders. Additionally, Slim Chickens will be distributing an impressive 5,000 ‘golden tickets’ to lucky guests, which promise rewards such as free food, notable discounts and, for one fortunate customer, a highly-coveted prize of free Slim Chickens for an entire year.
For local chicken enthusiasts, the arrival of Slim Chickens in Swansea is another sign of the city’s growing food scene. Just a few months ago, Wingstop, another internationally recognised chicken brand, opened its doors on Wind Street, drawing long queues from eager diners keen to sample the menu. Slim Chickens, however, is hoping its blend of Southern-inspired comfort food, upbeat atmosphere, and reputation for warm service will set it apart.
The new restaurant will seat more than 50 guests, aiming to provide a relaxed environment with what the business calls ‘feel-good’ music and broadcasts of live sports. For customers preferring the comfort of home, Slim Chickens Swansea will also partner with Deliveroo, Uber Eats and Just Eat to offer delivery across the city.
As part of their launch celebrations, Slim Chickens is also planning to hand out limited edition branded merchandise, including hoodies, throughout the day. This focus on creating a sense of occasion follows a pattern established at its other UK branches, where initial openings have often featured queue-worthy giveaways and lively community involvement.
The opening of Slim Chickens is also expected to have a positive impact on local employment, with the company creating up to 35 new jobs for Swansea residents. This move is seen as a welcome boost for the city centre, which continues to attract new hospitality ventures even amidst wider economic challenges for the industry.
Ahead of the restaurant’s first day, Ben Blore, head of operations at Slim Chickens, remarked on the enthusiasm for the Swansea location. “Swansea’s a brilliant city – with its mix of students, beach lovers, and buzzing nightlife, it’s the perfect place for Slim Chickens,” he said. “We’re excited to bring our Southern-inspired menu to Wind Street and become part of this amazing community.”
As anticipation builds, Slim Chickens appears poised to make a strong impression on Swansea’s dining landscape, joining an evolving mix of eateries and nightspots along the city’s bustling Wind Street. Enthusiasts are encouraged to arrive early on opening day for the best chance at nabbing limited offers and experiencing the fresh American-inspired flavours first-hand.