**Food Lover’s Dream Job Offers All-Expenses-Paid Culinary Journey Through China and Japan**
A remarkable opportunity has emerged for those with a deep affection for food and travel, as Amoy – a well-known name in Asian cuisine – launches a nationwide search in the UK for their inaugural ‘Chief Eats Officer’. The successful applicant will be treated to an all-inclusive adventure, exploring the culinary landscapes of both China and Japan for up to 18 nights. This enticing prospect includes paid return flights, comfortable hotel accommodation and a generous £1,000 spending pot intended specifically for sampling local specialties along the way.
Amoy’s initiative isn’t just about indulging in flavourful delights; the company is on a quest to inspire British home cooks to embrace Asian tastes in their own kitchens. Gabriel Tresmontant, Head of Amoy UK, expressed his hopes for the project, stating: “We’re searching for someone who isn’t just passionate about good food, but who also has the enthusiasm to follow their palate across continents. Ultimately, we wish for their journey to spark a sense of adventure and confidence in creating Asian dishes at home.”
Recent research reveals that the UK’s enthusiasm for world cuisines is on the rise, with an impressive 92% of Brits regularly enjoying global dishes at home. Younger generations, in particular, seem to be driving this trend, as curiosity about international flavours continues to surge.
But this is no ordinary holiday – Amoy is on the lookout for a budding content creator, someone who can share their gastronomic discoveries with the public. The Chief Eats Officer will be tasked with documenting each step of their journey via social media channels, providing fellow enthusiasts with insight and inspiration as fresh flavours are explored and experienced in real-time. The role essentially blends the joy of food, travel and digital storytelling.
To be in the running for this coveted position, hopeful candidates are invited to produce a short video, lasting between 30 and 120 seconds, and post it to Instagram or TikTok. The clip should capture the applicant using their favourite Amoy product in a unique and creative way. Eligible entries must feature one of the following popular items: Amoy Light Soy Sauce, Amoy Dark Soy Sauce, Amoy Premium Soy Sauce, or any noodles from the Amoy Straight to Wok range.
There are a few additional requirements: entrants must tag @amoy_uk in their video and follow the same account to ensure their submission is considered. The closing date for entries is fast approaching, set for 12 August 2025, giving foodies little time to waste in showcasing their culinary flair and storytelling prowess.
The rise in opportunities like this suggests brands are increasingly aware of both the global reach of social media and the public’s growing appetite for new flavour experiences. By blending food, culture and personal adventure, Amoy’s campaign could well set the standard for future marketing efforts in the food industry.
Moreover, such jobs exemplify a broader trend towards immersive, experiential roles – ones that transcend conventional office-based work and encourage candidates to bring together their passions for travel, creativity, and gastronomy. The Chief Eats Officer role promises not merely a holiday but a high-profile platform to influence how the UK views and explores Asian food, combining entertainment with cultural exchange.
As the application deadline draws near, aspiring explorers and enthusiastic home cooks are encouraged to seize this unique opportunity. For those able to captivate a digital audience and share the vibrancy of Chinese and Japanese culinary traditions, the door to a once-in-a-lifetime adventure now stands open.