🌟 From £5 to £20m: ACAI Outdoorwear’s Inspirational Journey! 🌟
What started as a creative spark has grown into a booming business, thanks to the dynamic husband and wife duo, Kasia and Joe Bromley. It all began with a pair of £5 charity shop jeans. Kasia, disenchanted with the traditional fashion scene, transformed these into stylish skinny outdoor trousers, marking the birth of ACAI Outdoorwear in Flintshire back in 2016.
Since then, ACAI has been rewriting the rules of women’s outdoor fashion, moving away from the typical ‘shrink it and pink it’ designs. They’ve struck gold with their innovative approach—selling over 50,000 pairs of their signature trousers!
But the Bromleys aren’t stopping there. They’re ambitiously setting their sights on £20m in sales over the next three years, aiming to expand into jackets, tops, mid-layers, and more. Their mantra? Make ACAI the ultimate destination for women’s outdoor gear! 🌍👚🥾
The company is also going global, tapping into the thriving outdoor cultures of Europe and North America. To bolster these ambitions, they’ve brought in Beth Malkin as Managing Director. With her wealth of e-commerce expertise, ACAI is all geared up for international success.
Kasia shares her excitement: “We’re on an exciting trajectory. Our aim is not just bigger numbers but a holistic transformation. We’re creating an all-in-one brand for adventurous women! With Beth’s guidance, our growth strategy feels unstoppable.”
As they prep for another bustling Black Friday, ACAI is laser-focused on meeting customer needs and capturing new fans worldwide. It’s more than just business; it’s a movement to redefine women’s outdoor wear! 🚀💪
Join us in cheering on ACAI Outdoorwear’s incredible journey. Here’s to breaking boundaries and setting new trails! 🌟
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