π Stumped on what to buy for your little one this Christmas? With attention spans shrinking, finding the perfect gift is tougher than ever! But don’t fret β we’ve got nine awesome tips to ensure your gifts keep their magic long after the wrapping paperβs been cleared away. π

π§ A survey of 1,000 parents unveiled some toys just don’t cut it in keeping kids engaged. Surprisingly, teddies and musical instruments topped the short-lived list. But don’t despair: creative toys like craft kits, books, and even something as simple as a skipping rope still hold the crown for longevity.
π Enter Yoto β a kidsβ audio player brand stepping up the game with gift bundles loaded with hours of audio fun. From interactive storybooks to cards with games and activities like baking and yoga, they’ve got you covered!

π§ Partnered with clinical psychologist Dr Martha Deiros Collado, here’s what you need to consider for the ultimate gift:
1. Steer clear of short-lived trends.

2. Choose items offering multiple uses.
3. Opt for toys shareable and solo-friendly, like magnetic tiles.
4. Look for options that promote real-world skills.
5. Pick portable toys for fun on the go.
π¨ Top buys for boosting attention spans include interactive storybooks and puzzles. In fact, 69% of parents have already invested in such toys to give their kids a focus boost.
π Encouraging creativity and sparking imagination is key with 97% of parents prioritising this! Some advice? Let kids ask questions and celebrate their imagination while keeping an eye on that screen time.
π£οΈ Jess Tarrant from Yoto says parents are truly thoughtful about their ‘big present’ choice. It’s all about striking the perfect balance between fun and developmental value. This festive season, letβs put engagement and imagination at the heart of gift-giving. π