🏟️ Exciting times at Cardiff’s Principality Stadium! Get ready for a faster experience grabbing your drinks and snacks. The Welsh Rugby Union has partnered with Aramark UK to take stadium hospitality to a whole new level. 🍻🎤
Why is this a big deal? Because starting next year, those long queues at matches and gigs could become a thing of the past! With Aramark’s cutting-edge tech, they’ll introduce “Just Walk Out” technology and smart eBars. Expect to see self-service beer systems and much more that will get you back to your seat in record time—think 70% faster!
This new venture isn’t just about shorter lines. It’s part of a broader goal to drive revenue growth, with every transaction helping to boost Welsh rugby! 🎉🏉 The partnership promises smarter procurement and fan-focused innovation, benefitting everyone who walks through those iconic stadium gates.
CEO of Aramark UK, Helen Milligan-Smith, shares the excitement: “We’re thrilled to bring our global experience in sport and entertainment to Wales. Our mission is to create unforgettable moments for fans while embracing the vibrant spirit of Welsh rugby.”
The boost in hospitality is expected to increase the stadium’s revenue from between £25 million to £30 million over the next five years! And with big events like the Six Nations and concerts by Take That and Metallica on the horizon, there’s a lot to look forward to in Cardiff. 🎵🏴
So, whether you’re cheering for the home team or singing along to your favourite band, the Principality Stadium is set to enhance your experience, making every visit memorable. Keep an eye out for these exciting changes coming your way soon! 🎶🍔
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