**Merthyr Tydfil Council Leader Sets Out Ambitious Vision for Town’s Future**
It has been nearly eight months since Councillor Brent Carter stepped into the role of leader at Merthyr Tydfil’s council, marking a return to Labour control after a significant by-election shift in the Bedlinog and Trelewis ward. After the resignation of the independent leader, Carter – a long-serving councillor for the Plymouth ward since 2008 – took on the responsibility, embracing a challenging period defined by economic pressures, environmental crises and shifting political landscapes.
Speaking to the Local Democracy Reporting Service, Carter reflected on his tenure so far, stating, “It’s been a demanding period but one I’ve thoroughly relished. My driving aim has always been to make a tangible difference for Merthyr Tydfil’s residents, making our community a better place to live, work and thrive.” His comments underscore a deep local connection, describing the pride he feels leading the council in the town he calls home.
The council leader acknowledged the turbulent months since Labour’s return, highlighting various unexpected hurdles. Severe weather events like Storm Bert and Storm Dara tested the town’s infrastructure—particularly with the incident in Pant, which Carter clarified was a collapsed culvert rather than the frequently reported “sinkhole”. Alongside dealing with unprecedented rainfall, Carter noted the ongoing financial strain, with rising living costs continuing to place pressure on both households and the council’s own resources. Nevertheless, he expressed optimism, noting, “While the cost-of-living crisis has affected everyone, we’re starting to see light at the end of the tunnel.”
In navigating financial difficulty, the council placed emphasis on meaningful engagement with residents—particularly around contentious decisions such as council tax. Carter stated, “We worked hard to ensure council tax increases were kept as modest as possible, while openly discussing our safeguarding and investment priorities.” He stressed that such consultation is vital for building trust.
Boosting local morale and fostering community spirit are also key aspects of Carter’s leadership approach. He pointed to upcoming events, such as a festival at Penderyn Square, as examples of efforts to rejuvenate the town’s image. He also highlighted Merthyr’s diverse leisure offerings, from the popular Bike Park Wales to local cinemas and restaurants, all of which attract visitors and contribute to a renewed sense of pride in the area.
Prioritising education remains at the heart of the administration’s agenda. Carter was unequivocal that “education must remain at the forefront.” During recent budget consultations, the council decided not to cut education funding, reaffirming its commitment to giving young people the best opportunities—whether they choose to pursue their futures in Merthyr or beyond. Carter believes that strong educational outcomes benefit not only individuals but uplift the whole community.
Another of Carter’s focuses is ensuring Merthyr’s streets are safe and clean. Collaborating with local police and agencies, the council is actively working to improve the town centre and adapt to changes in retail and social habits. He emphasised the need for innovative strategies, including moving the market to a more accessible location, and implementing a town centre masterplan aimed at attracting a wider range of visitors and businesses.
Turning to wider political dynamics, Carter addressed the growth of Reform UK with some concern. “They say what they like without accountability and promise easy solutions to complex issues such as immigration, which is deeply disingenuous,” he warned. Carter pointed out that Merthyr’s rich history was built on immigration and outward investment, including substantial European funding. He expressed hopes that voters will scrutinise populist rhetoric ahead of upcoming Senedd and local elections, comparing Reform’s tactics to those previously displayed by UKIP.
Responding to the ongoing cost-of-living crisis, Carter acknowledged the tough choices faced by governments at all levels. He conceded that changes to the winter fuel allowance had been controversial, calling it “an own goal” and suggesting a more considered approach might have been preferable. Locally, the council has expanded support services with a central hub where residents can access advice on everything from benefits to dementia.
Carter also outlined the importance of accessible and transparent communication with residents. He highlighted initiatives such as weekly updates for locals, stressing, “As a small local authority, we need to punch above our weight. My door is always open, and building close working relationships internally has been crucial in navigating recent changes.”
In closing, Carter reiterated his commitment to championing the interests of Merthyr Tydfil. “It means everything to me to serve the place I was born and raised. Making a difference for the people here will always be the driving force behind my leadership.” As the council looks to a future full of opportunities and challenges, Carter’s pride in his town—and his resolve to build on its strengths—remain clear.