**Aldi Announces Purchase Limit on Exclusive Champagne Release Ahead of Oasis Reunion**
Shoppers in Manchester were greeted with a wave of excitement and queues early this morning as Aldi unveiled its latest limited-edition offering: a commemorative ‘Supernova’ Champagne, priced at £14.95. In a move to bolster fairness and allow more fans to celebrate Oasis’ historic return to their hometown, Aldi has strictly enforced a one-bottle-per-customer policy at its Bury New Road store.
This exclusive launch coincides with the much-anticipated Oasis reunion tour, which kicked off last Friday in Cardiff and is set to make its highly-anticipated stop in Manchester this week. The Bury New Road Aldi, located conveniently near Heaton Park—the site of the Gallagher brothers’ first collective homecoming gig since their 2009 split—was abuzz with activity as dedicated fans lined up well before opening time, hoping to secure one of the coveted bottles.
Oasis enthusiasts have demonstrated extraordinary commitment, with some even travelling from beyond Greater Manchester to get their hands on the special edition Champagne. Derrick Smith, a Manchester local, shared, “I left at quarter past six and waited outside for an hour before they opened the doors – the bottle looks incredible.” Similarly, Jack Blake, an ardent fan from London, made the journey north, stating, “I drove from London after seeing the announcement; I just had to try and get one for myself.”
The special ‘Supernova’ label is a tribute to the Oasis hit “Champagne Supernova” and is a creative rebrand of Aldi’s award-winning Veuve Monsigny Champagne Brut. The packaging, featuring a slick new design, makes it a collector’s item for both music fans and Champagne lovers alike. According to Aldi, the commemorative bottle is not only a treat for the taste buds but also a keepsake of a significant moment in British music history.
Julie Ashfield, Chief Commercial Officer at Aldi UK, expressed her enthusiasm for the product launch, remarking, “We’re delighted to offer the Supernova Champagne—a unique, limited-edition take on our celebrated Veuve Monsigny. It’s a memorable way for our customers to toast this landmark event in music.”
Adding to the festivities, Aldi’s Bury New Road store has temporarily rebranded itself as ‘Aldeh’, playfully echoing the local pronunciation. This tongue-in-cheek move is intended as a tribute to Manchester’s cultural identity, as excitement builds for Oasis’ shows at nearby Heaton Park on Friday, 11 July.
With strict purchase restrictions and a clear message to act swiftly, Aldi aims to prevent bulk buying and ensure that as many Oasis followers as possible are able to participate in the celebration. The initiative has been met with widespread approval online, as fans commend the supermarket’s approach to distributing the highly sought-after Champagne.
Given the scale of anticipation and the limited stock, the bottles are expected to sell out rapidly. An Aldi spokesperson confirmed, “We hope this policy will allow more fans to share in this commemorative moment, rather than just a select few.”
As the city gears up for two landmark events—the Oasis reunion concerts and the launch of a commemorative bubbly—fans continue to flock in, creating a sense of community and anticipation in both the musical and retail spheres.
The £14.95 ‘Supernova’ Champagne bottles are available exclusively at Aldi’s Bury New Road branch in Manchester, while supplies last. Those hoping to secure a bottle are advised to move quickly, as demand is expected to remain high throughout the week.