🚨 Big shake-up on the high street! 🚨
Iconic British luxury footwear brand, Russell & Bromley, known for its incredible craftsmanship and heritage dating back to 1880, has just been snapped up by retail giant Next. But there’s a twist – Next only plans to keep three out of the 45 total shops – those in Chelsea, Mayfair and Bluewater Shopping Centre.
While Russell & Bromley’s stunning shoes and bags have graced us for over 150 years, thanks to a rich history tied to shoemaking families in Sussex, the remaining 42 stores face an uncertain future. Administrators are exploring options, hoping to find a way forward for these beloved locations.
Russell & Bromley began its incredible journey with a single store in Eastbourne, blossoming into a high street staple known for quality leather items. Despite their longstanding family ownership reaching up to the fifth generation, it seems times are changing. A fresh wave of innovation hit the brand with their “Re-Boot” strategy; they even brought on board their first-ever Creative Director, Daniel Beardsworth-Shaw, and launched a high-profile campaign featuring actress Billie Piper to appeal to a younger crowd.
Amidst these exciting changes, Next’s acquisition marks an important new chapter for Russell & Bromley. Fingers crossed for positive news for the stores and staff affected by this unexpected turn.
Stay tuned for updates on this ever-evolving story! 👞👜