**British Pub Chain Aims to Reignite Community Spirit With Nationwide ‘Big Lunch’ Initiative**
In an era increasingly dominated by digital interactions, concerns about a sense of community disconnect are on the rise. According to a recent study conducted by Greene King – one of the UK’s most prominent pub groups and breweries – a significant number of Londoners report feeling estranged from their neighbours and local communities.
The findings reveal somewhat concerning figures: three in ten Londoners ages feel little or no connection to the people around them. Even more strikingly, nearly one in five surveyed disclosed they have never actively spent time with members of their local community. This drift towards isolation is often attributed to the changing ways we interact, as digital communication becomes ever more prevalent, often leaving face-to-face connection by the wayside.
Yet, the research hints at a possible and quintessentially British remedy: a convivial meal at the local pub. The humble plate of fish and chips, especially when paired with mushy peas, has emerged as London’s favourite dining choice for social occasions, with almost a third picking it as their go-to when meeting with friends or family. It appears the traditional pub environment remains a beloved stronghold of community life, with 22% of participants stating it is one of the few remaining places where genuine connections are forged.
Inspired by these insights, Greene King has announced a renewed partnership with the Eden Project, supporting The Big Lunch campaign scheduled for 7–8 June. This nationwide initiative encourages people across the country to gather, dine together, and reinforce local bonds. As part of the campaign, Greene King will facilitate a series of community events at its managed pubs across London and beyond, including social gatherings and special giveaways, aimed at bringing neighbours together around shared tables.
Food itself has been highlighted as a vital force for togetherness, with a remarkable 76% of Londoners agreeing that sharing a meal is the top motivator for arranging social gatherings. This statistic underscores the enduring power of shared dining to foster companionship and warmth, in stark contrast to the isolating influence of digital communication.
Andrew Bush, Chief Experience Officer at Greene King, commented on the findings and forthcoming activities: “Our research illustrates Londoners’ strong belief in food as the essential component of social interaction. The role pubs play is also showcased by the fact that over one in five people identify them as a crucial community hub. Despite living in densely populated areas, many still battle feelings of loneliness. The Big Lunch offers a chance to bridge those gaps—whether by reconnecting with a familiar face or meeting someone new from down the road.”
Lindsey Brummitt, Programme Director at The Eden Project, echoed Bush’s sentiments, emphasising the importance of connections forged over shared meals. She noted that following the success of last year’s campaign, which saw neighbours across London unite for an afternoon of food and friendship, hopes are high for even greater participation in this year’s Big Lunch. “The project serves as a vital response to issues of social isolation, with Greene King’s own research indicating over a quarter of the UK population experiences such disconnection,” Brummitt said.
The events, set to take place throughout June, are designed not only to revive the spirit of togetherness but also to remind people of the simple pleasures of an afternoon spent in good company at their local pub. Those wishing to learn more about the initiative or find events happening in their area are encouraged to visit Greene King’s dedicated Closer Communities website.
As the campaign prepares to bring communities together, there is a renewed sense of optimism that even in today’s fast-paced, online world, the time-honoured tradition of gathering over a plate of fish and chips can still unlock the door to meaningful connections.
For more details on how to join The Big Lunch this summer, visit Greene King’s website: [Closer Communities](https://www.greeneking.co.uk/our-company/greene-king-for-good/closer-communities).