**Wimbledon 2025 Catering Prices Trigger Sticker Shock as Fans Grapple With Soaring Costs**
Tennis enthusiasts descending upon south-west London for Wimbledon 2025 are facing steeply rising costs for refreshments, as the All England Club unveils its latest food and drink prices. This year’s event, already renowned for its quintessential British fare and social atmosphere, has left visitors open-mouthed—not only at the on-court action but at the price tags adorning everything from iconic strawberries and cream to a pint of beer.
Queues have formed, as always, at the championships’ many food stalls, yet the conversations among fans seem less about favourite players and more about the expense of a snack or a refreshing drink. For regular attendees and first-timers alike, the cost of enjoying traditional Wimbledon favourites has crept higher than ever before, prompting many to reconsider how much they’re willing to spend during a day at SW19.
Perhaps most eye-watering is the price of alcohol. The classic pint, a perennial fixture at the tournament, has reached new highs; a draught Stella Artois now costs £8.85—a 35p increase from last season—whilst a pint of Guinness is only marginally less dear at £8.45. Bottled beers have not been spared from the hike, each now 30p costlier than in 2024. The Wimbledon staple, Pimm’s, so often cradled by sun-soaked punters on Henman Hill, is now priced at £12.25 per glass, up 30p on the previous year.
A particular talking point is the premium attached to celebratory tipples. Lanson Le Rose Creation Brut champagne can be had for £100.90 a bottle—an increase of nearly £4—while the most expensive option, Lanson Le White Label Sec, will set back party-goers £104.95. Even non-alcoholic options have not been exempted: a 330ml soft drink is now approximately 15p more expensive than in 2024, and while a reusable 750ml water bottle costs a hefty £5, free refills throughout the day may offer some consolation for the eco-conscious.
Sweet treats have also seen noticeable price jumps. A bag of Haribo Starmix, Tangfastics or Skittles—the tournament’s go-to pick-me-ups—now cost £5 each. Just four years ago, these bags were retailing at £3.50, marking an astounding 42% price surge since 2021. In a rare instance of respite for the wallet, a pack of Minstrels has bucked the trend, now available at £4.40—20p less than last year. Other snacks on offer include Jude’s Ice Cream Tubs and Sticks at £4.50, popcorn at £2.20, divine chocolate bars at £2.30, and cookies at £3.15.
The world-famous strawberries and cream—perhaps the most beloved culinary tradition at Wimbledon—has experienced its first price rise in 15 years, now costing £2.70 for a portion of 10 strawberries, up 20p from last year. The All England Club had previously maintained the price at £2.50 since 2010, but this modest increase is expected to bring in an extra £28,000, with an anticipated 140,000 portions set to be served over the fortnight.
For those seeking more substantial fare, the costs continue to climb. A sausage roll is currently priced at £5.10, while a Cornish pasty will lighten one’s wallet by £6.80. Fans hoping for something lighter or trendier might opt for the sushi box, although at £15.10, it’s hardly a budget-friendly choice within the grounds.
While the hikes may seem steep, it is worth noting that prices at Wimbledon remain just below some other high-profile British events. By way of comparison, fans at the Premier League Darts final were recently charged £9.25 for the cheapest pint available, indicating a broader trend across the nation’s sporting venues.
Reaction to these increases has been mixed. While some regulars accept the price rises as an inevitable side effect of inflation and venue upkeep, others have argued that such costs risk excluding fans for whom attending Wimbledon is a once-in-a-lifetime experience. Many have suggested that, for the price of a day out, those with tighter budgets might have to make some sacrifices—either in terms of what they consume or whether they attend the event at all.
Nevertheless, demand for tickets and signature snacks remains high, with the experience of Wimbledon continuing to hold a unique allure for fans from across the globe, hoping for a taste—both literal and metaphorical—of British summertime tradition.