**Women Over 40 Redefine Midlife with Fresh Pursuits Amid Menopause, Survey Reveals**
A growing number of women in midlife are approaching menopause as an opportunity for reinvention rather than retreat, according to new research conducted on behalf of a health supplement brand. The survey, which included responses from 2,000 women aged 40 and above, found an overwhelming majority are determined not to allow the challenges of menopause to deter them from activities they enjoy, or from seeking out new interests altogether.
The findings suggest that attitudes towards the menopause are shifting, with many women actively refusing to let this transitional period slow them down. In fact, around 90% of those surveyed say they do not want menopause to be a barrier to their enjoyment of life, and a significant proportion are seizing the chance to take up fresh pursuits ranging from gardening and mindfulness to travel and further education.
The desire to focus on personal health and wellbeing emerged as a particularly strong motivator. One in four participants reported that adopting a new activity was prompted by a wish to take better care of themselves during midlife. For some, it was about managing stress or anxiety—an aim cited by one in five—while others noted that stepping outside their comfort zone helped boost confidence. A tenth of respondents also stated that trying something novel led to a greater sense of independence, achievement, and something positive to look forward to.
The survey, which was commissioned by Vitabiotics Menopace, resulted in the compilation of a ‘Menopause Motivation Map’. This tool highlights the regional differences and trends in the types of activities women are exploring during this stage of life. For example, gardening appears particularly popular in the East of England, with gym attendance surging in the East Midlands. London-based respondents have embraced dance classes, and in the South East, nutrition and healthy eating have come to the fore.
A spokesperson for Vitabiotics Menopace commented on the shift, stating: “The old notion that menopause means slowing down is well and truly behind us. It is encouraging to see so many women turning to new pastimes, community work, and even entrepreneurial ventures during this pivotal time.”
Nevertheless, the study did identify some barriers. Before embarking on novel endeavours, many women said that mustering motivation was the greatest hurdle. Lack of time and financial pressures were also cited as common obstacles. However, once these were overcome, approximately 20% of women described feeling ‘empowered’ to dedicate more of their energies to rewarding activities.
An important aspect highlighted in the research was the role of community and shared experience. Two-thirds of those surveyed agreed that discussing their journey through menopause with others was highly important. Many hope that by sharing their stories, they can encourage and support peers in a similar position, particularly at a time when prevailing myths and misconceptions around menopause can leave some feeling isolated or apprehensive.
When asked about the best advice for women considering branching out into new interests in midlife, the most common responses were “just go for it” and “ignore what other people think.” There was also widespread consensus that it is never too late to try something new, regardless of age or stage.
Some of the most popular activities taken up by women during menopause include gardening, culinary experimentation, learning about nutrition, travelling, going to the gym, and engaging in mindfulness. Creative outlets such as sewing and painting, home improvement projects, volunteering, and even launching side businesses featured prominently on the list, along with learning new languages, attending dance classes, and joining social clubs.
In summary, these findings reflect a wider societal trend of women approaching midlife, and menopause in particular, as a period of empowerment, self-discovery, and connection. Rather than shrinking from the challenges that menopause can bring, many are celebrating this new chapter by seizing fresh opportunities—for growth, wellbeing, and enjoyment—proving that there is plenty of life to be lived after forty.