**Subway Launches Limited-Edition Strawberries and Cream Sandwich to Celebrate Wimbledon Opener**
As the lawns of SW19 are meticulously groomed and the world’s top tennis stars, including Carlos Alcaraz and Novak Djokovic, descend upon the All England Club, one of Britain’s most beloved summer traditions begins anew: Wimbledon. A festival famed both for its riveting tennis and its unmistakable association with strawberries and cream, 2025 sees an unlikely new champion entering the culinary court – courtesy of fast-food giant, Subway.
This year, Subway is serving up a surprising ace, unveiling a one-day-only, special edition: the Strawberries & Cream Sub. Designed to mark the opening of the Wimbledon fortnight, this brand-new offering will be available exclusively at select locations on Monday 30th June 2025. The sweet treat is not just a nod to tradition, but a reimagining of the iconic courtside snack that has become synonymous with British summer.
Wimbledon itself is no stranger to staggering numbers, with over 28,000 kilograms of strawberries and 10,000 litres of cream devoured annually during the championship. More than 140,000 bowls are enjoyed by both tennis players and eager spectators alike, making the dessert as much a staple as the matches themselves. In this context, Subway’s latest menu twist provides a novel way to experience this classic pairing, while adding an unmistakable fast food flair.
Rusty Warren, Senior NPD and Product Innovation Manager at Subway, commented on the daring concoction, stating, “The tennis at Wimbledon is inseparable from the strawberries and cream tradition. Our goal was to serve up something that stands out – putting a new spin on a classic for fans looking for a different kind of treat. We think our Strawberries & Cream Sub is set to deliver a truly winning taste of summer.”
This unique sandwich comprises fresh sliced strawberries, indulgent clotted cream, sweet strawberry puree, all encased in Subway’s signature Italian white bread. Whether this innovative blend of sweet and savoury delights traditionalists remains to be seen, but according to Subway, the result is “30–love at first bite”. Only 100 of these special 6-inch subs will be available at each participating store, and with soaring anticipation, fans are encouraged to act fast to avoid missing out.
Subway’s Strawberries & Cream Sub will be offered complimentary to lucky customers visiting the following select stores: Wimbledon (Hartfield Road), Birmingham (80 Smallbrook, Queensway), Liverpool (Central Shopping Centre), Derby (Pride Park), and Bristol (Galleries Food Court). The limited number and single-day launch are expected to draw queues as tennis celebrations get underway.
Further adding to the tennis festivities, Subway is running an exclusive offer for its rewards members. Customers signed up via the Subway App between 25th June and 1st July can enjoy a 30% discount on any Sub, enhancing the summer swing for both devoted fans and newcomers keen to venture beyond the typical tournament fare.
This creative collaboration between tradition and innovation not only offers a fresh take for those attending Wimbledon but also underscores the broader trend of familiar brands experimenting with culture-driven limited editions. While some may raise eyebrows at the thought of a strawberries and cream sandwich, others might find themselves delighted by the chance to try a quirky twist on a national institution.
As Wimbledon opens its gates and tennis fever grips the country, Subway’s new sub invites both tennis followers and foodies to taste a slice of seasonal indulgence. Whether the Strawberries & Cream Sub becomes a champion in its own right, or simply a curious footnote to summer 2025, time (and taste buds) will tell. For now, those daring enough to try this unconventional treat are encouraged to mark the date and set their alarms—a taste of Wimbledon’s sweet tradition is just around the corner.