👃✨ Discover Gen Z’s Top 20 Favourite Scents! 🌸🍓
Are you ready to uncover the fragrances that are capturing the hearts of Gen Z? A recent study spills the beans on their top olfactory loves – and some might surprise you! Forget the classic cut grass and sandalwood; this generation is all about vanilla, strawberries, cherry blossom, and even the scent of ‘clean skin’! 🌿
Here’s the scoop: Nearly two-thirds of Gen Z-ers happily splash out extra cash on products just because they adore the aroma. Talk about dedication! And get this, 31% of them switch up their scents depending on the event – from spritzing confidence before a big night out to choosing fragrances based on feelings.
Unilever’s expert Vivek Sirohi notes that Gen Z is way more experimental than their older counterparts, and they’re redefining fragrance just like fashion or music. Trends like ‘smellmaxxing’ – a fancy term for layering scents – are blowing up on TikTok, and they’re not just about smell but self-expression.
Here’s a peek into the iconic list of Gen Z’s fave scents: Vanilla, Strawberry, Coconut, Lavender, and Rose topped the chart, with Fresh Laundry, Sea Breeze, and even Freshly Baked Bread bringing up the rear. 🍰
Almost 34% of Gen Z frequently buy beauty and personal care products inspired by social media recommendations without even a whiff test – thanks to viral trends! And 81% are gaga over scents that bring a nostalgic twist or evoke cherished memories.
So, what’s your go-to scent from the list? Are you team Vanilla or embracing the bold mixology of TikTok trends? Let us know in the comments! 👇🗣️
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