**Welsh Coastal Locations Shine in National Survey — But Not All Make the Grade**
In the latest Which? annual seaside survey, two picturesque Welsh coastal destinations have been ranked among the finest in the UK, reaffirming Wales’ reputation for natural beauty and unique charm. However, the comprehensive review also spotlighted a Welsh location that fell to the lower end of the rankings, sparking conversation about the diverse fortunes of the nation’s coastal towns.
The survey, conducted by the UK’s leading consumer advocacy organisation, drew responses from over 3,800 individuals who shared their views on seaside destinations they had visited in the last twelve months. Respondents rated locations across key categories, such as beach quality, local scenery, food and drink options, available accommodation, tourist attractions and overall value for money. The results come at a time when staycations and domestic travel are enjoying a resurgence, with more Britons seeking getaways closer to home.
Standing out among the Welsh entries, Portmeirion in Gwynedd impressed participants with its vibrant Italian-inspired architecture and spectacular coastal views. This North Wales village garnered a 79% approval rating, earning five-star commendations for both its scenery and seafront. One enthusiastic visitor described Portmeirion as “superb in every way”, noting its idyllic setting, excellent food, and standout accommodation — making it a preferred choice for special occasions.
Portmeirion secured third place overall, falling just behind Northumberland’s Bamburgh, which maintained its five-year streak at the top with an 84% score, and Beer in Devon, which scored 80%. The average cost for an overnight hotel stay in Portmeirion was estimated at about £134. The village’s distinctive style—instantly recognisable from its cameo in the television classic “The Prisoner”—continues to captivate UK holidaymakers.
Hot on Portmeirion’s heels, St Davids in Pembrokeshire—known as Britain’s smallest city—also achieved a robust 79% rating. Celebrated for its “excellent facilities, lovely seafront, nice walks and hotels,” St Davids won praise from survey respondents as well as travel journalists. Its unique status as both a city and a coastal haven sets it apart from other Welsh and British destinations.
Another Welsh favourite, Tenby in Pembrokeshire, was rated eighth overall, surpassing popular English holiday spots like St Ives, Brighton, and Margate. Tenby’s rainbow-coloured houses and sweeping beaches have cemented its reputation as one of the go-to resorts for families and day-trippers alike.
Rory Boland, Editor of Which?, commented on the findings: “From beautiful coastlines to peaceful walks and charming traditional resorts, the UK seaside truly offers something for everyone, rain or shine. While perennial favourites in Devon and Wales dominate the list, our research shows there are many lesser-known gems still waiting to be discovered across the country.”
Contrasting with Wales’ streak of high ratings, Bangor in Gwynedd was among the least favoured on the survey, scoring a mere 38%. Respondents described the area’s condition as “shabby”, though some expressed appreciation for its scenic views across the Menai Strait and noted its role as a gateway to North Wales and Anglesey. Bangor, which features a well-preserved Victorian pier dating back to the late 19th century, has arguably struggled to compete with more polished resort towns. Nonetheless, local advocates highlight the enduring charm and character that remain beneath the surface.
The lowest-ranked destination overall was Bognor Regis, which, despite its sunny reputation, only scored 36%. Visitors cited run-down facilities and a lacklustre experience, underscoring the challenges faced by some traditional British seaside resorts in an evolving tourism landscape.
As the Which? rankings highlight, Wales remains a strong contender for UK beach breaks, blending breathtaking scenery, welcoming communities, and tangible heritage. Even more so, the survey reminds Britons that while some resorts may fall short in certain travellers’ eyes, memorable experiences can be found along every stretch of the coastline—if one keeps an open mind.