**Mumbles Crowned Wales’ Most Expensive Seaside Town, as Property Gaps Widen Across the UK Coast**

Mumbles has officially claimed the title of Wales’ most expensive seaside town, according to fresh research published by Lloyds Bank. Renowned for its inviting beaches and picturesque coastline, this coastal favourite has been placed at the top of the Welsh leaderboard, underlining a growing divide between the UK’s priciest and most affordable coastal communities.


The Lloyds Bank Coastal Homes Review tracked housing statistics across nearly 200 seaside locations in Britain, employing data from the Land Registry and the Registers of Scotland. While Sandbanks in Dorset topped the overall UK list, Mumbles has emerged as the costliest Welsh contender—with average home prices standing at a substantial £417,043. Still, this figure remains under half the current average property value in Sandbanks, which dwarfs all rivals at £965,708.
Despite average UK seaside property prices dropping by 1% over the last year to £295,991, the five-year trend tells a different story. Lloyds Bank reports prices in these coveted areas have soared by 18% since 2019, fuelled by the enduring appeal of coastal living and lifestyle-driven moves.
Behind the sunny reputation lies a more complex picture. While Mumbles might be out of reach for some aspiring buyers, the Welsh coastline also boasts much more affordable options. Prestatyn, for example, has been declared the least expensive Welsh seaside spot, where the average home is available for £192,331—a stark contrast to its southern neighbour.
Zooming out to the national stage, counties in England’s South West dominate the upper end of the price spectrum. Sandbanks, famous for its luxury homes and celebrity hangouts, retained the UK’s top spot despite a minor dip in value compared to last year. Other familiar names join Sandbanks in the league table of exclusivity: Salcombe (£826,159), Padstow (£715,974), and Aldeburgh (£619,693) all feature among the ten costliest destinations for sea lovers.
But not all UK coastal towns come with million-pound price tags. For those with more modest means, Scotland presents a slew of alternatives. Campbeltown, nestled on the Kintyre Peninsula, is currently the most budget-friendly seaside location in Britain, with houses averaging just £103,078. Additional affordable options include Rothesay (£111,764), Millport (£114,008), and Port Bannatyne (£115,421), all offering the distinct charm of Scottish coastal living at a fraction of the cost.
Amanda Bryden, Lloyds’ head of mortgages, highlighted the enduring magic of coastal settings. “Whether it’s sea views, sandy beaches or simply a change of pace, living by the water still exerts a powerful pull,” she remarked. She also noted that although property values in some prestigious areas have dipped recently, long-term growth has been particularly strong in the South West of England, driven by buyers seeking lifestyle upgrades.
Conversely, Ms Bryden underscored that not all coastal areas share in this prosperity. “Some communities face real challenges, including seasonal economies and a lack of affordable housing for local people,” she cautioned, adding that more affordable coastal towns, especially in Scotland, “offer hidden gems for those willing to look beyond the well-trodden hotspots”.
A review of seaside affordability across England and Wales further paints a diverse picture. Among the ten cheapest English and Welsh seaside towns are Newbiggin-by-the-Sea (£132,863), Fleetwood (£146,338), Blackpool (£146,764), and Maryport (£153,243), highlighting how regional factors and economic trends continue to shape the nation’s property landscape.
For potential buyers drawn to the sea, the gap between the country’s most exclusive and most affordable locations is wider than ever. In areas like Sandbanks, only the highest echelons of the market can participate, while in places like Campbeltown, property seekers can discover the benefits of coastal living without breaking the bank—a contrast that speaks to Britain’s complex and ever-shifting housing market.
As the draw of the coast endures, the future of these seaside communities will depend not just on their natural beauty, but on their ability to balance desirability with accessibility for generations to come.