**Gerwyn Price Opens Up About Financial Motivation Ahead of Potential £200,000 Windfall**
Welsh darts star Gerwyn Price has spoken candidly about his driving force as he chases a lucrative victory at the World Matchplay tournament, revealing that monetary reward is at the forefront of his ambitions. The 40-year-old former world champion delivered this frank admission after cruising into the event’s quarter-finals with a resounding 11-3 win over Chris Dobey.
Speaking immediately following his dominant performance, Price did not shy away from the reality of what propels him at this stage in his career. With the World Matchplay winner set to pocket a substantial £200,000 prize, Price deftly summarised his motivation: “Just the money,” the Welshman laughed, adding that accumulating ranking points and climbing the sport’s pecking order are also important to him.
Price, whose career has been marked by both sporting and financial success, sits ninth in the Professional Darts Corporation (PDC) world rankings. His ranking is determined by the Order of Merit, which is calculated on players’ prize money earnings over a two-year period. Currently, Price’s career total stands at an impressive £518,000, but he remains hungry to add to that tally and collect one of the sport’s few prestigious trophies not yet in his cabinet.
Victory in Blackpool would mark a significant milestone for Price, who previously fell just short in the 2022 final. Reflecting on his aspirations, he noted, “It’s one of the trophies I haven’t won. I lost in the final before, so it’s a tournament I really want to win.” His route to the current stage has not been straightforward, with a fiery opening-round encounter against Daryl Gurney providing an early test of resilience.
Looking ahead to his quarter-final clash against Josh Rock, Price maintained a calm demeanour. He insisted that his approach to each match remains consistent regardless of the opponent, saying, “I go up every single time and play the board. If my game is good enough, I’ll win; if it’s not, I’ll go home. But today was more than good enough.”
Beyond the oche, Price’s financial acumen has also been noted. Reports at the start of 2025 estimated his personal wealth between £2-3 million, with total career earnings from darts exceeding £4 million. Much of his success has been invested into property in his hometown of Markham, though he is not without a taste for luxury, having converted his basement into an elaborate ‘man cave’ featuring top-end amenities such as a home cinema, snooker and pool tables, and a fully stocked bar.
However, financial strategy is only part of the story. The tournament has not been without controversy, as Price’s animated celebrations following his victory over Gurney drew criticism and sparked tension between the pair. After sealing his win with a double 12, Price’s trademark exuberant gestures—double fist pumps and vocal celebrations—riled his opponent, leading to an awkward handshake and sharp words exchanged in front of officials and spectators.
Despite the heated post-match atmosphere, Price chose to address the matter with maturity, focusing on his progress as a competitor rather than the altercation. Reflecting on his past, he admitted, “Five, six, seven years ago, that game probably could have got away from me. I’ve learned to keep my emotions in check at key points.”
With several titles to his name—including three Grand Slams, a World Grand Prix, and two World Series Finals—Price’s place among darts’ elite is secure, but the World Matchplay trophy remains elusive. As Price prepares for the quarter-finals, the convergence of sporting ambition and financial prize continues to fuel his pursuit of further glory.
Observers and fans alike will be watching keenly to see whether Price can add the World Matchplay to his trophy collection and secure another sizeable payday, all while navigating the pressures and passions that define top-level professional darts.