🚨 Shock as popular Welsh beauty brand Mallows Beauty collapses! 🚨
In a surprising turn of events, Mallows Beauty, a flourishing Welsh skincare brand known for its vegan, cruelty-free products and its viral presence on TikTok, has gone into liquidation. The Llantrisant-based company, launched by Laura Mallows in 2019, reached impressive heights with annual sales peaking at nearly £5 million and a team of 25 dedicated staff.
However, the firm faced challenging trading conditions and has now left creditors nearly £2 million out of pocket. The biggest creditor is the Development Bank of Wales, which is owed a staggering £1.12 million.
The brand name and intellectual property of Mallows Beauty have been snapped up by fashion retailer Skinnydip London, where Laura will continue her journey as Creative Director. Despite the downfall, Laura expressed her gratitude for Mallows Beauty’s success, which started from humble beginnings on her kitchen table with just £600 borrowed on her parents’ credit card.
In a heartfelt TikTok post, Laura opened up about the personal and professional challenges she faced, including online abuse and a loss of authenticity due to ongoing negativity. She admitted the struggles of running and growing a business, revealing the emotional and mental toll it took on her journey.
Despite the setbacks, Laura remains resilient. Her message to supporters is one of growth and learning from mistakes, as she commences a new chapter with Skinnydip. It’s a tough goodbye for Mallows Beauty, but who knows what exciting adventures lie ahead for Laura and the revamped brand! 🌟
What’s your favourite memory of Mallows Beauty? Share your thoughts below! 👇