🚀 Small Business Saturday was a massive hit! Millions across the UK turned out to support their beloved local businesses, with shoppers splashing an average of £63 each—the highest spend in five years. From the Royal Family giving kudos to independent enterprises to the government hosting festive celebrations, everyone got involved in backing the heart of our high streets. 🌟


An American Express study reveals people are shopping small for heartfelt reasons: 46% want to uplift their local shopkeepers, 39% are committed to choosing independents, and 32% are conscious of the tough times small biz owners face.

Interestingly, 66% of shoppers say they’ll keep supporting local gems next year due to their positive community impact, with 60% planning to continue this festive season. They’re not just shopping—they’re visiting more often, recommending to pals, and spreading the good word online!
Michelle Ovens from Small Business Saturday remarked on the phenomenal public support, noting that small firms genuinely hold a cherished place within British hearts. Meanwhile, Dan Edelman from American Express praised the incredible contributions these businesses make to communities nationwide.
✨ Keep the momentum going! Let’s cheer on our favourite small businesses not just during the holidays, but all year round. They power our economy, enrich our lives, and make our local areas shine. 🛍️💕 #ShopSmall #SupportLocal #SmallBusinessSaturday