Family’s Specialty Dish Draws Visitors From Over 100 Miles, Catapulting Business to Success

Have you ever driven 140 miles just for a meal? Some folks have, thanks to Spud Fam in Port Talbot! This family-run business has turned the humble jacket potato into a must-try delight, attracting crowds from Exeter to Cardiff. 🥔✨
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It all started with a simple stroll through Aberafan, where Jordanna Stanton and her husband David dreamed of opening a jacket potato shop when spotting a small vacant unit. Fast forward a year, and Spud Fam is a hit, becoming a staple for locals and a destination for foodies willing to go the extra mile for a spud-tacular dish.
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Why the buzz? Well, their menu is as creative as it is delicious, featuring homemade fillings like Thai curry with poppadoms, and festive spuds topped with all your Christmas dinner trimmings. Plus, the well-loved Spud Fam is a family affair, with Jordanna’s mum, brother, and close friends all playing vital roles.

Despite initial scepticism about opening a new food spot in a quiet town, Spud Fam has brought life back to Port Talbot’s town centre. Local shops have noticed the increase in foot traffic, and the famous spuds helped Jordanna and David mark their first anniversary with a half-price celebration, drawing eager crowds that couldn’t wait to dig in.

But it doesn’t stop there! Spud Fam is all about community love, giving back by supporting local organisations. And after being invited to sell at the In It Together Festival, they became a standout favourite, with queues proving their popularity.

Balancing two businesses and family life is no easy task, but the Stantons make it work, ensuring they’re home for their kids while dreaming of expanding in 2026. Jordanna still chuckles at herself for ordering a jacket potato on a rare night out – some loves never fade!

From TikTok to town centre triumphs, Spud Fam’s story is about family, community spirit, and taking a leap of faith that paid off beautifully. Come for the potatoes, stay for the passion! 💖🥔 #SpudFam #FamilyBusiness #PortTalbotEats