Exciting news for beauty lovers! Sephora UK is set to open its first store on the island of Ireland, bringing its distinctive black and white stripes to Belfast’s Victoria Square on February 12th. This marks their 13th UK store and the first for Northern Ireland!
Get ready for a 2,550-square foot “beauty playground” packed with viral brands exclusive to Sephora, including Hailey Bieber’s rhode and Lady Gaga’s Haus Labs. Other favourites like Tatcha, Glossier, and Rare Beauty will also grace the shelves, making beauty shopping more thrilling than ever.
Sephora UK, who opened five stores in 2025, is on a mission to have 20 locations by the end of 2026 with Bristol’s Cabot Circus next on the list. Expect a grand opening in Belfast featuring local talents, curated experiences, delicious local treats, and on-the-spot prizes.
Sarah Boyd, Managing Director of Sephora UK, expressed excitement about the Belfast opening, highlighting the city’s rich history and vibrant community. Julie King, from Victoria Square, welcomed Sephora’s arrival as a testament to the centre’s retail appeal.
Stay tuned for more details on Instagram @sephoraUK. Can’t wait to see all our beauty enthusiasts at Victoria Square for the big day! 🎉💄 #SephoraBelfast #BeautyPlayground #GrandOpening