🏖️ Guess what, UK holidaymakers are creatures of habit! 🌍 Over a quarter of us Brits return to the same holiday spot every year, averaging six visits to their fave destination! It’s not just about ease of planning; it’s the love for what the place offers and confidence in its safety. In fact, 29% do it for emotional connection too! ❤️


Families love the familiarity, with 26% finding it easier to plan, and let’s face it, exploring with kids can be quite the task! 😅 On the fitness front, active getaways are on the rise. More than half are keen on exercising during their holiday, with some even considering a dedicated fitness-focused trip! 💪

Still, 67% of us just want to chill and unplug from tech for a bit, because sometimes you’ve got to switch off to truly relax. 🌐😌 Whether it’s sailing or simply basking on a sun lounger, it’s all about balance!
Here’s to holidays that feed the soul and energise the body in 2026! ✈️ What about you? Do you have a holiday sweet spot you return to? 🌴 Let us know in the comments! ⬇️