Drama unfolded at the Best of Welsh Business Awards when a renowned comedian, Sandro Ford, made headlines for all the wrong reasons. Ford was caught on camera hurling abuse at the event host during the ceremony. As Afan Ales & Fine Wines was announced as runner-up in the Best Pub/Bar 2026 category, the comedian took the stage and infamously pointed at the host, shouting an offensive term.
The fallout was swift – the award organisers immediately revoked Afan Ales’ accolade, condemning the inappropriate behaviour and announcing that the business would no longer be welcome at future events. They expressed gratitude that the event wasn’t completely overshadowed by the incident, while making it clear that a zero-tolerance policy would be strictly enforced going forward.
In response, Afan Ales, a Port Talbot favourite known for its craft ales and wines, stood firmly against the accusations. The company stressed that the remarks were made by an individual who was not representing them and categorically denied any discriminatory behaviour. They also pointed out that the owner and the company have never engaged in any racist or homophobic remarks.
Afan Ales issued a statement addressing the incident, apologising for the overall situation, but also made it clear that they found the allegations misleading and false. They are currently seeking legal advice.
It’s a stark reminder of how quickly events can turn sour and the importance of maintaining decorum, especially at public events. We’ll be watching closely to see how this story unfolds. What are your thoughts on the incident? Share in the comments below!