🍇 Exciting news for fruit lovers! Aldi is sweetening up your shopping experience starting May 21. They’re rolling out deliciously sweeter, British-grown blackberries across all stores! 🇬🇧
In collaboration with expert suppliers like Driscoll’s, Aldi is introducing special blackberry varieties that are naturally sweeter and less tart. Last year, Aldi sold over 1.5 million punnets and this year, with improved sweetness, they’re anticipating a 20% sales boost!
What can you expect? Consistently flavourful blackberries, picked at their peak ripeness for that perfect taste every time you bite into one. 🥰 And the best part? All fresh blackberries on Aldi shelves will be 100% homegrown right here in Britain!
Starting early May, these luscious berries will be available in select stores, with a full rollout across all locations by May 21. Aldi’s commitment to quality means you can enjoy the finest homegrown fruit throughout the summer season.
Julie Ashfield from Aldi UK shares, “We’re making sure our customers can enjoy the very best of homegrown fruit.” Meanwhile, James Crook from Driscoll’s adds, “Together, we deliver blackberries that are naturally sweeter and more succulent.”
Plus, Aldi is working hard to secure long-term partnerships with UK suppliers, aiming for half of their fruit to be sourced domestically by 2027. 🌿
Get ready for the berry season – it’s going to be sweeter than ever! 🛒💕