The BBC has unveiled a cutting-edge World Cup studio, hitting back at Gary Lineker’s cheeky remarks about their location choice for the tournament. Lineker, who left the BBC in 2025, had previously mocked the broadcaster for not setting up base in the US, opting instead for a “green box in Salford.” But it seems the BBC is showing off a bit of flair!
BBC’s flashy new studio is far from a simple green screen. It’s equipped with a stunning giant panoramic screen that gives the illusion of broadcasting from any of the 16 World Cup host cities, like Mexico City and New York. They’ve even added some unique touches like fans to mimic a soft breeze and cool augmented reality features for an immersive 360-degree viewing experience!
Despite Lineker’s playful jabs, saying he’d be enjoying the tournament in New York’s Times Square, the BBC stuck to their guns. Presenters like Gabby Logan defended their decision, pointing out the high cost of relocating and assuring fans that coverage quality remains top-notch.
Director of Sport Alex Kay-Jelski expressed pride in the new setup, urging viewers to focus on the quality of the experience rather than the backdrop. The tournament kicks off with Mexico facing South Korea, and the BBC is set to broadcast Canada vs. Bosnia and Herzegovina.
What do you think? Is the BBC’s approach a savvy cost-saving strategy or do you reckon they should have opted for a global base? Share your thoughts in the comments and let the games begin! ⚽🌍