Exciting news for rugby fans! ITV has snagged the exclusive rights to broadcast next year’s Rugby World Cup in Australia. Known for its comprehensive rugby coverage, ITV already airs most of the Six Nations games and every England fixture through a shared deal with the BBC.
This new deal ensures ITV will remain the go-to channel for England rugby matches until at least 2029. But securing the World Cup rights wasn’t easy – the BBC showed keen interest, especially after the success of its Women’s Rugby World Cup coverage, which attracted millions of viewers.
Despite the friendly rivalry, ITV emerged victorious, making this UK TV deal the largest ever for World Rugby. Contracts with other major broadcasters like CBS and Channel Nine are already in the bag.
Just a heads up, the Nations Championship match between England and reigning champs South Africa will air on ITV4 instead of ITV1 due to the ongoing FIFA World Cup coverage. Keep your eyes peeled for schedule updates, though!
Earlier that day, catch Fiji vs. Wales at the Cardiff City Stadium on ITV1. Looks like an action-packed rugby season is ahead, and ITV is your ticket to every thrilling moment! 🏉📺
Catch all the live action and stay updated with the latest in rugby!