🚨 Big News for Better Eating: Sainsbury’s is on a mission to help us all get more fibre! 🌱 Starting now, over 500 products in 600 stores are sporting new “Full on Fibre” labels, making it super simple to know which everyday items are packed with this vital nutrient.
Why the hype about fibre? Well, it turns out only 4% of us are getting the recommended daily amount of 30g. Fibre is a powerhouse nutrient, helping reduce the risk of heart disease, stroke, diabetes, and even bowel cancer. Yet, so many of us are confused about where to find it, even though it’s right there in things like oats, beans, and some fruits and veggies.
Sainsbury’s is rolling out new products and promos, making it easier and affordable to boost our fibre intake without special products! How about some Mediterranean Style Veg Burgers or Spiced Mixed Nuts & Seeds with Apple Granola? 🍔🥜
And that’s not all! Chief Exec Simon Roberts says the goal is to make healthy eating easy and budget-friendly. Prices are being slashed on fibre-rich foods like cherries, beans, and oranges. Plus, 75% of items in their Aldi Price Match are already healthier options. 🛒
Additions like a £3 Healthy Start top-up for fruit and veg, backing free breakfast clubs, and affordable pricing on own-label staples show Sainsbury’s commitment to supporting families at risk of poor nutrition. 🌟
Anna Taylor from The Food Foundation is thrilled, saying this focus on fibre is exactly what we need, along with boosting sales of British produce. 🍏🌾
Did you know? Four in ten Brits find fibre advice confusing, and a common myth is that it requires expensive products. But really, adding more fibre can be as easy as choosing wholewheat pasta, wholemeal bread, or adding a bit of fruit to your meals.
Let’s ditch the confusion and embrace tasty, fibre-rich foods together! 🌟🥦 #HealthyEating #FiberFocus #Sainsburys